#2024alfaromeogiulia

Shopping for a car is hard, even for those who live and breathe automobiles. Those of you reading these pages on the day of publication are the ones I’m talking about - you have a compulsion to consume media about your favorite four-wheel contraptions and discuss said contraptions down in the comments. Most of you have opinions on brands and models and often have experience with them to back up those opinions. 

Imagine, however, being someone who simply needs a car, but doesn’t really give a damn about cars. How do those people figure out what to buy? Those folks, if they’re reading these pages, have stumbled here via a search engine months down the line. These buyers have a monstrous task ahead of them, winnowing and sorting all sorts of data and opinions into a buying decision. 

How does a brand like Alfa Romeo target either of these buyers? Most of the enthusiasts in my first paragraph have opinions on a sports sedan like the 2024 Alfa Romeo Giulia you see before you based either upon a historical impression of an automaker that left these shores before the O.J. Simpson trial was decided, or perhaps a few of you have sampled the current incarnation. The other buyer, without automotive enthusiasm whatsoever, likely knows little to nothing of the marque or model at all. How is a car like this going to manifest its way into either of these buyer’s garages, especially in an era where we can actually foresee the end of gasoline-powered vehicles?