2023 BMW 7 Series: Everything but the Kitchen Sink
While it never managed to reach the notoriety of the Mercedes S-Class, BMW’s 7 Series has long been a popular alternative for well-dressed henchmen in action movies. There have even been periods where the Bimmer came pretty close to matching Daimler’s flagship sedan in terms of sales. But BMW’s decision to take what was effectively a well-appointed sports sedan and reform it into a limousine with an optional 601-horsepower V12 seems to have backfired.
The 7 Series is allegedly getting more in touch with its roots for the seventh generation (G70/G71) model and throwing in the all-electric i7 for good measure. However, the resulting automobile still looks to be following the lead of the Mercedes, rather than focusing on being the “ultimate driving machine” of yore. Meanwhile, BMW is pulling out all the stops in terms of styling and is throwing down every modern technology at its disposal.