2023 BMW 7 Series: Everything but the Kitchen Sink

While it never managed to reach the notoriety of the Mercedes S-Class, BMW’s 7 Series has long been a popular alternative for well-dressed henchmen in action movies. There have even been periods where the Bimmer came pretty close to matching Daimler’s flagship sedan in terms of sales. But BMW’s decision to take what was effectively a well-appointed sports sedan and reform it into a limousine with an optional 601-horsepower V12 seems to have backfired.

The 7 Series is allegedly getting more in touch with its roots for the seventh generation (G70/G71) model and throwing in the all-electric i7 for good measure. However, the resulting automobile still looks to be following the lead of the Mercedes, rather than focusing on being the “ultimate driving machine” of yore. Meanwhile, BMW is pulling out all the stops in terms of styling and is throwing down every modern technology at its disposal.

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  • Calrson Fan Jeff - Agree with what you said. I think currently an EV pick-up could work in a commercial/fleet application. As someone on this site stated, w/current tech. battery vehicles just do not scale well. EBFlex - No one wanted to hate the Cyber Truck more than me but I can't ignore all the new technology and innovative thinking that went into it. There is a lot I like about it. GM, Ford & Ram should incorporate some it's design cues into their ICE trucks.
  • Michael S6 Very confusing if the move is permanent or temporary.
  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.