#2022HyundaiSantaCruz

Those of us with memories longer than a goldfish can think back all the way back to last year and remember the hype surrounding the Hyundai Santa Cruz. A hype train that quickly derailed when Ford’s Maverick launched just a few months later and proved itself better at doing “truck things” than the Santa Cruz.

Thing is, as great as the Maverick is, the Santa Cruz is still a pretty cool little trucklet – if you understand its limits.

It’s probably exciting to be working in transportation media at a dawn of an all-new product category. Imagine the journalists in 1964 witnessing the birth of the pony car. What about those in the mid-Nineties covering the birth of the crossover – never mind, that probably wasn’t all that thrilling. I’m picturing, instead, the newsroom at The Truth About Buggies in 1884, with cigar-chomping editors looking at telegraphed press releases touting the first automobile, sending poorly-paid flunky journalists on junkets via train with a typewriter.

Perhaps we’ve witnessed our own segment birth – or, really, re-birth – with the reimagining of the compact pickup truck market. The 2022 Hyundai Santa Cruz, it would seem to anyone watching, would be the first entrant into that category. Hyundai, inexplicably, would rather you not call it a truck.

Have you ever seen those wobbly hitch-mounted cargo carriers obscuring the license plates on slow-moving SUVs – usually with a Yeti cooler and some camp chairs strapped down? Perhaps the Santa Cruz is more like that – a Tucson with a well-integrated, weather-resistant (when properly equipped) cargo carrier.

Let the minitruck wars begin.

While the Ford Maverick has gotten most of the spotlight, the 2022 Hyundai Santa Cruz became available for the media horde – or at least those in the horde than Hyundai deemed worthy of an invitation – to drive before the Ford.