2021 Kia Optima: Look Over Here, Please

A decade — isn’t that hard to believe? — after the debut of the radically styled third-generation Kia Optima, the automaker has another salvo waiting to launch against midsize boredom. Trailing its equally daring 2020 Hyundai Sonata sibling by a model year, the revamped 2021 Optima ditches the downgraded clothes that appeared in its closet for 2016.

Like Hyundai, Kia feels that style is its best bet to capture attention — and buyers — as the midsize sedan market contracts.

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  • FreedMike All 35 units, eh?
  • Kwik_Shift Good looking wagon.
  • Kwik_Shift I'm kind of excited to check one out. Local dealers are anticipating 3 months for the first one to come in.
  • Jkross22 We're all being a little unfair to GM. It could be worse. They could have partnered with Microsoft to deliver RT - that wonderful tablet OS that couldn't run any legacy MS products - and brought it to the car. Or Win 95 and Clippy.
  • JMII The change could help GM better collect data from its drivers and passengers, and it could also be used as a foundation if GM decides to charge for subscription services.Could? Like the sun *could* set in the west today?Things didn't so well when BMW tried to charge for this service. This will go VERY badly for GM. Can you imagine the customer service calls?Customer: hello I am trying to hook up my phone to my new car but it isn't workingGM: we offer Google services nowCustomer: ok I use Google all the time, but how do get the stuff on my phone to show on the screen?GM: its doesn't work that way, your phone is not involved at all, just enter all your personal information again into our system and we will manage it for youCustomer: ummm... my [insert name of competitive vehicle here] doesn't work that way.GM: but we've made it easier for youCustomer: seriously, you don't support Apple nor Android? Guess I shouldn't have bought this POS, I'll be sure to tell all my friends to never buy a GM product, have a nice day.GM: ...This ultra-mega-dumb even for GM. I assumed if anything moving forward technology wise more OEMs would stop developing their own systems as a cost savings measure and just let the phone OS handle everything. Seems data collection is more important. Well as long as TikTok isn't installed we are safe right?