Toyota Pulls Japanese Olympics Ads As Games Come Under Fire

The 2021 Summer Olympics, set to be held in Tokyo starting Friday, are proving to be quite unpopular, at least in Japan. And apparently, Toyota has taken notice and pulled the plug on its planned local advertising during the Games.

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Toyota's Doing Mobility Stuff – Some a Little Creepy, Rest Kind of Fun

When an automaker discusses mobility, they’re not really talking about anything specific. The term has been established within the industry as a catch-all phrase for electrification, app-based services, autonomous programs, data acquisition, robotics, and whatever other ideas that don’t fit neatly within a company’s core product line. Providing the best example of the term’s nebulous nature this week was Toyota, which showcased a glut of mobility projects for the 2020 Olympic and Paralympic Games — as well as toying with the idea of handing over vehicle data to the Japanese government.

Let’s start with the concerning aspects before we get into the goofy stuff.

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  • ToolGuy Real Subarus are green and coated with dust from at least three different National Parks (Gateway Arch doesn't count).
  • ToolGuy Good for them.(And their customers. $2500 first-year subscription on top of the system cost? That ain't me)
  • ToolGuy T E L L U R I D E is not on this list(I can keep my poster on the wall)
  • ToolGuy My impression is that Honda has been coasting on its reputation for awhile now.(To Honda's credit, they aren't standing on the Self Destruct button like Toyota seems to be)
  • Fred I owned a 2001 MR2 for 15 years nothing ever went wrong with the vehicle. It was always exciting to drive most people thought it was a boxster. The only negative was storage and legroom considering I'm a little over 6:4 the only reason it was sold was as a second car and a grandchild on the way we needed something more practical.