With the Mercedes-Benz A-Class now available in North America, the CLA Coupe (a sedan) is no longer the automaker’s most affordable offering. Part of that stems from the manufacturer need to keep some financial distance between the two. The A-Class is Daimler’s new gateway drug, leading younger buyers down the perilous road of purchasing GLEs and E-Class wagons. It’s best to let the CLA give the smaller sedan some economic breathing room. However, that was never really an issue, as CLA pricing has been running away with itself for years.
According to order forms intercepted by CarsDirect, the 2020 CLA250 will start at $37,645 (including a $995 destination charge). That makes it $3,550 dearer than the 2019 model year and $7,745 more than when the first CLA appeared in 2014.
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- Ajla GM didn't do this even when Corvette sales and cocaine use were at their peak.
- Dwford How many more wealthy performance car buyers does Chevy think they can drag into their showroom full of middle of the road crossovers? I guess they will find out
- SCE to AUX It's been done before, with varied success:Ford --> LincolnHyundai --> GenesisGM --> XLR (Cadillac), ELR (Cadillac)VW Touareg --> Porsche CayenneI suspect GM is trying to avoid the Mustang fiasco (which is working for Ford, BTW), by not making the Corvette name a sub-brand - only its hardware.(In the Mustang's case, YTD 46% of "Mustang" branded vehicles are the Mach-E, but they share no hardware. GM's plan is much different and less controversial.)Back to the sub-brand: the XLR and ELR experiments were total duds, borrowing hardware from the Corvette and Volt respectively. Both sullied Cadillac's name - not Chevy's.
- Art Vandelay I don’t care what they do with the brand. But I do want to see how a mid engined platform spawns a 4 door and a crossover
- Varezhka If they’re going to do this, might as well go all the way and make it a standalone brand instead of a Chevy sub-brand. They already have a unique emblem, after all. Shouldn’t there be enough empty former Hummer, Saab, or Cadillac dealer showrooms to house them?