Rental Review: 2019 Hyundai Kona SE

Allow me to take you on a trip in the Wayback Machine for a moment. The year was 2001, and a 23-year-old Bark (that’s me) had just gotten a job as a Kiosk Sales Representative for Verizon Wireless. My first month, my sales quota was 55 new phone activations — I ended up selling over 120. If you doubled your quota, you qualified for a 300 percent payout. The regular commission was $27 an activation, which meant that I earned $81 per activation on 120 or so sales. I literally didn’t know what to do with all of the money — my dad was still paying my rent, and I didn’t have a dime of debt. A lot of it ended up going to a lovely young professional dancer named “Skyy,” if I remember correctly.

The rest of it, I took to Hatfield Hyundai for a down payment on a 2001 Hyundai Santa Fe GLX. Hyundai Finance was kind to young buyers back then, and they allowed me to pay something like 5 percent APR over 60 months for the new-for-2001 SUV. My black and gray version had every box checked — leather, V6, and all-wheel-drive. My Santa Fe was the only one I had ever seen with chrome door handles, and I door-handle checked every other model I saw on the road just to confirm. I think the princely sum I paid was somewhere around $23k.

Yes, it’s true that Hyundai overstated the horsepower numbers, and the car had some minor issues along the way, but when I traded it in on my RX-8 in 2005, I had gotten about 100,000 worry free miles from Hyundai’s first SUV effort. Overall, I was incredibly pleased with the ownership experience — bland, perhaps, but reliable and competent.

Well, fast forward about eighteen years or so, and Hyundai has another small SUV on the market, and it’s roughly the same price that my Santa Fe was in 2001 (yes, I’m aware of inflation). But unlike that Santa Fe, this one is awful. It’s called the Kona, and what I’m about to tell you about it flies directly in the face of every other review you’ve read. Why? Read on.

Read more
  • JLGOLDEN Enormous competition is working against any brand in the fight for "luxury" validation. It gets murky for Cadillac's image when Chevy, Buick, and GMC models keep moving up the luxury features (and price) scale. I think Cadillac needs more consistency with square, crisp designs...even at the expense of aerodynamics and optimized efficiency. Reintroduce names such as DeVille, Seville, El Dorado if you want to create a stir.
  • ClipTheApex I don't understand all of the negativity from folks on this forum regarding Europeans. Having visited the EU multiple times across different countries, I find they are very much like us in North America-- not as different as politicians like to present them. They all aren't liberal "weenies." They are very much like you and me. Unless you've travelled there and engaged with them, it's easy to digest and repeat what we hear. I wish more Americans would travel abroad. When they return, they will have a different view of America. We are not as perfect or special as we like to believe. And no, many Europeans don't look up to America. Quite the opposite, actually.
  • Dwford Let's face it, Cadillac is planning minimal investment in the current ICE products. Their plan is to muddle through until the transition to full EV is complete. The best you are going to get is one more generation of ICE vehicles built on the existing platforms. What should Cadillac do going forward? No more vehicles under $50k. No more compact vehicles. Rely on Buick for that. Many people here mention Genesis. Genesis doesn't sell a small sedan, and they don't sell a small crossover. They sell midsize and above. So should Cadillac.
  • EBFlex Sorry BP. They aren’t any gaps
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1.Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.