#2019HondaPassport

For those who don’t know, my day job isn’t in the automotive industry. Rather, I’m in sales – I represent various product lines in an industrial setting, and I talk to countless small business owners and technicians who look to me to help get their job done.

I’d like to think that the better part of two decades in sales has inoculated me to obvious marketingspeak – I can see through the jargon and bullshit most of the time, as I’m usually the one distilling the bullshit for my clients. It carries over outside the office, of course, so I was skeptical when presented with Honda’s tagline for this two-row crossover: “Passport To Adventure.” Surely the 2019 Honda Passport isn’t an overlanding rig meant to tackle the worst terrain the world can offer. That said, some of Ohio’s roads must be some of the worst terrain to be called “paved” in the western world.

Every commute is an adventure.

Yeah, I know. It’s a crossover. Most of the B&B would prefer I write about some hawt hatch or a 1993 Ford Ranger but the reality is this: more consumers than ever before are signing a note on vehicles such as this Passport, making them worthy of our attention. Hey, at least this one doesn’t have a CVT.

Designed as a foil to the likes of the Ford Edge and Nissan Murano, the two-row Honda Passport not only revives a name but jumps onto a very profitable bandwagon. With the same powertrain throughout the entire range, is the base model your best bet?

Honda really wants to prove that its 2019 Passport five-seat crossover has off-road chops.

To that end, it’s possible I had more wheel time on washboard-surfaced gravelly roads than I did on paved surfaces during my day with the newest trucklet on the block. Some of this was by my choice – I chose to get more time off-road for the sake of photos. Still, Honda definitely wanted to show that the Passport is capable off-road.

Which it was, at least on the route we drove. Frankly, most crossovers with decent ground clearance would’ve survived our trek through the cold and sunny high desert, although two of the Passport’s benchmarked competitors, the Ford Edge and Nissan Murano, might not be included in that “most.” More on that in a bit.

Thing is, and this refrain dates back to the earliest days of the SUV – few buyers will ever take the Passport off-road. Few buyers of any vehicle in this class take their rigs off-road. Only the owners of the highly capable Jeep Grand Cherokee and Toyota 4Runner are likely to, and even then, I’d bet the percentage who actually do is small.

Why all the hullabaloo from Honda about off-roading, then? Is the Passport truly on par with the JGC and the ‘Yota when out in the sticks? Is the Passport so bad on-road that Honda emphasized off-road driving? Or did someone on Honda’s PR team just really want to see southern Utah?

LOS ANGELES – Chevrolet brought the Blazer name back, and Ford is about to bring back the Bronco. What’s next, a Honda Passport?

That’s not a joke – the company really is resurrecting the Passport moniker. It will be slapped on an all-new five-seat crossover for the 2019 model year.