#2019BuickEnvision

Around these digital pages, Buick gets a bad rap. Some have negative connotations of Buick as an old person’s car (disclaimer, my paternal grandfather was a Buick man) or hold grudges simply because the brand was continued while Oldsmobile and Pontiac were killed off during the Great Recession (disclaimer, my father was an Oldsmobile man), seems few have good things to say about the division from Flint.

Disclaimer: I hate the theme music from Buick’s TV commercials.

Let’s make a deal, then. Let’s try and ignore the badges on this 2019 Buick Envision for a few minutes. Let’s evaluate this entry-level luxury crossover against the competition, rather than against whatever demons lurk within our collective subconscious.

We previously reported that General Motors was seeking an exemption from U.S. tariffs that could affect the domestic wellbeing of the Buick Envision, the brand’s Chinese-made utility vehicle positioned between the Encore and Enclave. At the time, GM hadn’t weighed in on if it would pull the model from the United States if it didn’t get a pass into the country.

Since then, General Motors President Dan Ammanm has said the exception is the only way the automaker sees itself being able to continue selling the model in America. The automaker confirmed that the Envision’s domestic sales are insufficient to rationalize U.S. production but noted GM needed the model to have a complete lineup against brands like Audi, Lexus, and Mercedes-Benz.

Mercedes-Benz… Seriously?

General Motors wants an exemption from a 25 percent U.S. tariff for the Buick Envision, the Chinese-made sport utility positioned between the Encore and Enclave. On Thursday, the automaker said it filed the request on July 30th with the U.S. Trade Representative to exclude the model from the prospective Section 301 tariff on products shipped from China.

The Envision hasn’t been a strong seller in the United States. While it managed to move 41,040 units in 2017, this year is not on track to meet that number. Obviously, the model has had some troubles. Early reviews were unfavorable, often accusing the Envision of being a faux luxury vehicle with an overly ambitious price tag. However, the manufacturer has since dropped the price and updated the vehicle for the 2019 model year.

Unfortunately, enough damage was dealt in those first two years to make the new model look less appetizing to customers. It now holds the stigma of an overpriced, Chinese-made compact crossover that falls short just about everywhere. It needs time to rebuild its image after the refresh, and it won’t be able to manage that if it is taxed into oblivion.

Last week we brought you a taste of the facelifted 2019 Buick Envision, already on sale in its Chinese homeland. General Motors has now graced us with details on the U.S.-bound model, which should appear this spring wearing the same trims you’re become used to.

While there’s a new transmission and tech content to go with the updated front- and rear-end styling, one feature of the new model stands out: its price. To lure new buyers to the brand (and tempt Encore owners to move up the ladder), Buick is offering the Envision with a new pricing scheme.

“All trim levels have been adjusted toward the heart of the premium compact SUV market,” the automaker said today.

Just how much has a Buick Envision slipped in price in the two years since its introduction? A cool nine grand.

As the first Chinese-built vehicle offered domestically by an American manufacturer, the Buick Envision didn’t do itself any favors by launching as a truncated 2016 model year vehicle available only in uplevel trims. Its entry price shrunk as 2017s arrived, and sales rose accordingly, though not to the levels enjoyed by less-premium compact GM crossovers.

Still, the Envision fulfills a vital role at Buick, and the automaker shows no sign of second thoughts. To keep things fresh, the Envision undergoes a significant refresh for the 2019 model year.