It's About Time: The Officially Official Reveal of BMW's New Z4 Roadster

After the prolonged teasing of both the new BMW Z4 and Toyota Supra, it’s nearly impossible to have any feelings left on the matter. We equate it to the rare sensation of desperately needing to urinate for an extended period before it mysteriously goes away. It’s impossible to know why or how that feeling left you, especially considering that’s now how things are supposed to work. But, inexplicable as it may be, it still happened.

That doesn’t mean you’re unrelieved when you finally make it to a bathroom. It just wasn’t the big event you were hoping for. The Z4 unveiling is a lot like that. We’re glad it’s finally here, but Bimmer’s returning roadster has been teased out, leaked, and speculated upon so much that it’s not that big of a deal anymore.

Alright, let’s see what BMW has for us.

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BMW Z4 Production Confirmed in Austria by End of Year, Toyota Supra Details Still MIA

While rumors that BMW’s upcoming Z4 roadster would begin production at Magna Steyr’s facility in Graz, Austria, for months, it wasn’t until late last week that the company was actually willing to confirm them. Unfortunately, the manufacturer hasn’t been willing to do the same with the Z4’s sibling car — the Toyota Supra.

Considering that the pair share a common platform and development team, it would make a lot of sense to see them occupying the same factory. But Toyota has remained incredibly tight lipped on the car, only offering us a singular taste by way of the Gazoo Racing concept from the Geneva Motor Show. Meanwhile, BMW has been parading the Z4 around endlessly and even went so far as to show productions test mules lightly camouflaged in self-released “spy shots.”

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BMW Roadster Concept Suggests Next Z4 Will Be a Stunner, but Will Anybody Buy It?

This is not the next BMW Z4.

But it’s very likely an accurate portrayal of what the production version of BMW’s third-generation Z4 (and successor to the Z3) will look like when it goes on sale next year.

Love it or hate it, the BMW Roadster Concept that BMW will officially unveil in Pebble Beach later today is an eye-catching followup to the departing Z4 that appeared eight years ago. Now we wait to see whether the next Z4, which shares its underpinnings with the reborn Toyota Supra, will attract any buyers.

U.S. sales of the Z4 plunged by more than 90 percent between 2003 and 2015.

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  • Islander800 That is the best 20-year-on update of the Honda Element that I've ever seen. Strip out the extraneous modern electronic crap that adds tens of thousands to the price and the completely unnecessary 400 pd/ft torque and horse power, and you have a 2022 Honda Element - right down to the neoprene interior "elements" of the Element - minus the very useful rear-hinged rear doors. The proportions and dimensions are identical.Call me biased, but I still drive my west coast 2004 Element, at 65K miles. Properly maintained, it will last another 20 years....Great job, Range Rover!
  • Dennis Howerton Nice article, Cory. Makes me wish I had bought Festivas when they were being produced. Kia made them until the line was discontinued, but Kia evidently used some of the technology to make the Rio. Pictures of the interior look a lot like my Rio's interior, and the 1.5 liter engine is from Mazda while Ford made the automatic transmission in the used 2002 Rio I've been driving since 2006. I might add the Rio is also an excellent subcompact people mover.
  • Sgeffe Bronco looks with JLR “reliability!”What’s not to like?!
  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.