#2019AudiA7

One of the biggest problems with buying a new car is that it’ll start looking dated in a few year’s time. Audi doesn’t have this problem. By keeping a relatively consistent design language for over a decade, you really have to squint to pin down which models are new and which ones aren’t. That effect is lessened when you actually climb inside one, though.

Such is the story with the new A7 Sportback. First glances leave you mumbling to yourself, “That certainly is an Audi.” But it’s the finer details that point to it being something wholly unique and modern.

This leaves us in a gray area, wondering whether Audi’s styling decisions are incredibly lazy or absolute genius. The company doesn’t wow you with flamboyant newness or dramatic bodywork but the fact remains that it continues to deliver exceptionally handsome cars that are inoffensive enough to remain relevant several years on.

At 1 p.m. ET on Thursday, October 19, 2017, the second-generation Audi A7 will be unveiled. Based on the silhouette Audi has already revealed, and based on Audi’s historic design habits, the second-generation A7 will appear remarkably similar to the first-generation Audi A7.

At some point in November, Audi USA will sell its 50,000th A7, making the hatchbacked A6 a low-volume car even by the standards of America’s third-ranked German luxury brand. Yet as a style and status symbol, the A7 remains a model of great importance to the overall Audi lineup.