Say you’re planning on hauling items of uneven length in your next full-size pickup. Eventually, everyone does. Those extra-long pieces of lumber, a disassembled bed frame, tubing, you name it, would normally poke out the top of the bed, resting on a closed tailgate.
Not in the 2019 Ram 1500, it seems.
Spy photos of the next-generation Ram full-sizer reveal a very suspicious seam in the vehicle’s tailgate, and there should be no mystery as to what it means.
Unless you’ve been living under a rock, you know Ram will drop a new half-ton pickup at the North American International Auto Show in Detroit in January. It’s a big gamble redesigning a cash cow, lest the truck faithful turn up their noses at the new styling.
In the past, manufacturers have hedged their bets by simultaneously producing both the new and old styles, such as when Ford offered both the F-150 and F-150 Heritage in 2004. Now, Ram appears poised to deploy the same strategy in 2018, according to bossman Sergio Marchionne.
People allege that everything’s bigger in Texas. At the State Fair, they’re probably right. Ram chose the long-running extravaganza to show off a couple of new trim packages now available on their pickups.
The current list of Ram trim levels reads like a menu at a good restaurant: lots on it and plenty that you want. Ahead of next January’s Detroit show, where we will presumably see a brand-new Ram 1500 pickup, the FCA team has dropped two new models into their lineup.
Fearing a backlash from die-hard Ram loyalists, Fiat Chrysler Automobiles executives seem hesitant to move the next-generation 1500 pickup away from the styling that’s made it a bright sales light in the FCA portfolio.
Still, as much as they’d like to avoid it, many say the time has come to drop Ram’s most signature design element — the crosshair grille.
The soon-to-be-dead Chrysler 200’s legendary unpopularity saw many Fiat Chrysler Automobiles workers laid off, but a next-generation pickup is bringing them all back — and then some.
The automaker has received a handout from the Michigan Strategic Fund, allowing it to add an extra 700 autoworkers at its Sterling Heights assembly plant to work on a Very Important Product.