#2018KiaStonic

If you’re an aspiring B-segment crossover owner looking for Korean value and a fresh face, but aren’t exactly enamored with the 2018 Hyundai Kona‘s looks, you’re out of luck. For now, anyways. The Kia Stonic, revealed in Europe earlier this summer, is definitely not making the boat ride to America. Well, probably definitely.

Definitely maybe.

The automaker says it has no current plans to offer the subcompact crossover — which is arguably better looking than the U.S.-bound Kona — to utility-crazed on this side of the ocean. It’s clear Kia isn’t so sure of the extent of Americans’ appetite for non-cavernous vehicles.

After Hyundai dropped the curtain on its B-segment Kona crossover last week, corporate cousin Kia wasn’t far behind, pulling the wraps off its own new subcompact crossover earlier today.

The Stonic, which will go on sale in Europe in the third quarter of this year, rides atop the same platform as the Kona, but arguably wears it better. Sporting a more cohesive design, a sharp, contemporary face, and headlights in all the right places, the Stonic aims to gra Kia a slice of the growing subcompact utility vehicle market. In Europe, the segment is expected to grow to more than 10 percent of all new sales in just a few years.

That’s money Kia wants to take home to Korea. It’s not just overtaxed European buyers on Kia’s hit list, either; automakers are hurriedly adding missing CUVs to their North American lineups to boost sales and market share.