#2018JaguarE-Pace

Jaguar claims the F-Pace, its first crossover SUV, more or less doubled the automaker’s sales almost overnight. That little factoid makes a statement about the state of the automotive industry – namely, that crossovers are hot and that just about every brand needs to sell one to survive, regardless of a brand’s history.

Just ask Porsche. If not for the Cayenne (and now the Macan), could that company continue to afford to build the venerable 911, as well as the Boxster and Cayman?

The answer, of course, is probably not. That’s a big part of the reason why even “exotic” brands such as Bentley and Lamborghini have gotten into, or are getting into, the SUV game.

Certainly, Jaguar has picked up on the trend. Following the F-Pace comes the smaller E-Pace, and soon to follow is the I-Pace, complete with an all-electric powertrain. It may still seem weird to many of us that Jaguar is building and selling crossovers, but we’re also living in an era in which former Jaguar owner Ford offers a turbocharged four in the Mustang (as something other than a weak “base” powerplant) and Mitsubishi is planning on using the Eclipse name on a crossover. Things change, man.

Not to be confused with the electric Jaguar I-Pace crossover, the 2018 Jaguar E-Pace was unveiled July 13 with a blend of F-Type and F-Pace styling cues.

Set to challenge the BMW X1, Mercedes-Benz GLA, Audi Q3, and Infiniti QX30 when it goes on sale in the United States in January 2018, the Jaguar E-Pace will be marketed with standard all-wheel drive, a nine-speed automatic, and turbocharged 2.0-liter four-cylinder powerplants generating either 246 or 296 horsepower.

Globally, the E-Pace will quickly become Jaguar’s best-selling model. In the United States, Jaguar expects the E-Pace to, at the very least, sell just as often as the larger F-Pace, which has generated 19,575 U.S. sales for the previously struggling Jaguar brand since going on sale in May 2016.