#2018HyundaiSonata

In 2011, Hyundai was flying high. No longer the butt of reliability jokes, and buoyed by the ten-year 100k mile warranty, Hyundais no longer needed to be sold as the “value” choice. Thus, the stunning 2011 Sonata, which flaunted eye-catching styling to generate plenty of showroom traffic.

Fast-forward seven years, and every midsize sedan has bold styling features. Big grilles and swoopy C-pillars are the name of the game as automakers try and eke out bigger slices of the ever-shrinking midsize sedan pie. Hyundai has, surprisingly, been conservative when restyling their entry. The 2018 Hyundai Sonata SEL may not be a big hit like its predecessor, but it’s no mere B-side.

Hold on a minute, you’re thinking — you’re pretty sure you’ve seen this vehicle before. Yes, you have, as the conventional gas-powered 2018 Hyundai Sonata went on sale last summer with a revamped face, tail, and assorted other goodies.

What didn’t launch alongside the refreshed midsize sedan was its hybrid and plug-in hybrid siblings, which soldiered on with a 2017 face until just now. At the Chicago Auto Show Thursday, Hyundai had the distinct pleasure of pulling the wraps off a body already familiar to the buying public, just with different internals. Don’t worry, though, there’s still something new to talk about.

Now that Steph has had his crack at it, we figured it was time for another one of us to get some wheel time with the 2018 Hyundai Elantra GT. Oh, and I spent about half an hour piloting the refreshed 2018 Hyundai Sonata, too.

I’ll cover the Sonata at the bottom of this report. For now, let’s talk about Hyundai’s hottest hatch, at least until the Veloster returns with an available N performance trim.

Based on the European Hyundai i30 but presented with unique-to-North America suspension tuning and powertrain choices, the 2018 Elantra GT arrives with a new design language and subtly enhanced proportions.

Hyundai will readily tell you the Elantra GT is a “tweener” – meant to be sportier than the standard Elantra sedan (including that car’s Sport trim), but not so sporty as to be a direct threat to the Volkswagen GTI and Ford Focus ST.

After the forgotten third-generation car, the odd and bulbous fourth-generation car, and the dull fifth-generation car, the sixth Hyundai Sonata was unveiled at the 2009 Los Angeles Auto Show. It was surprising, even shocking, that Hyundai so dramatically transformed its staid midsize car into a radical “fluidic sculpture” sedan.

In the United States, after averaging 132,000 sales over the previous half-decade, the Hyundai Sonata exploded. By 2012, Hyundai sold more than 230,000 copies, and the Sonata averaged 215,000 U.S. sales between 2010 and 2014, a 63-percent increase compared with the previous half-decade average.

The momentum was not sustained. The seventh-generation Hyundai Sonata debuted in the United States at 2014’s New York International Auto Show. Where did the fun go? Where was the drama, the cat-like headlamps, the desire to stand out from the pack?

“We went from a very striking design, to a very beautiful car, but it just didn’t turn heads like the car before it did,” Hyundai Motor America’s vice president of product planning, Mike O’Brien, tells Automotive News.

Citing weight reduction and consequent improvements in fuel economy, Hyundai Motor America has removed the panoramic sunroof from every Sonata model for the 2018 model year.

Is the move away from vast sunroofs, spanning the breadth and length of the roof, back to conventional sunroofs truly going to result in measurable real-world fuel savings? No. Even a major engineering change such as the Sonata 2.0T’s new eight-speed automatic doesn’t translate to meaningful fuel efficiency gains: the combined EPA fuel economy for the 2018 Hyundai Sonata 2.0T remains the same as it was in 2017 at 26 miles per gallon.

Nor is the reduction of high-mounted panoramic sunroof’s weight and the subsequent lowering of the Sonata’s center of gravity going to be a major boon to the everyday handling of a mainstream midsize sedan.

Maybe the 2018 Sonata’s handling improves, unnoticeably. Perhaps the Sonata becomes more fuel efficient, insignificantly. But the real reason Hyundai has removed the panoramic sunroof from the 2018 Sonata? Blame Vitamin D.

As Tim Cain put it so succinctly earlier this afternoon, the seventh-generation Hyundai Sonata’s exterior design, coming on the heels of the quite edgy 2011-2014 model, didn’t set American’s hearts aflame.

Even as standard content increased and the model’s value proposition burned just as brightly as before, its distinctively watered-down design turned off buyers. Well, Hyundai wants its apology heard loud and clear. For 2018, the Sonata atones for the previous generation’s sins by showing up with something to look at.

Namely, a brand new face. Oh, and how about that rear end, now with less ovals? While fore-and-aft facelifts are the hallmark of a mid-cycle design refresh, the 2018 Sonata’s changes aren’t just skin deep.

Launched for the 2015 model year, the seventh Hyundai Sonata was not the avant-garde successor to the 2011-2014 Sonata for which many hoped. The new Sonata, while objectively better in virtually every way, was missing a key ingredient.

For 2018, Hyundai has thoroughly refreshed the seventh-generation Sonata, hoping that a far more aggressive front fascia will draw more eyes. Hyundai went much further than the superficial, however, by stiffening the Sonata’s structure, upgrading to an eight-speed automatic, and including more safety equipment as standard fit.

Yet while Toyota and Honda believe their new Camry and new Accord can ignite the midsize sedan segment in a bid to wage war against a crossover onslaught, Hyundai’s goals for the refreshed 2018 Sonata are far more modest. Much more modest. Más modesto.

Whether you loved it or hated it, the sixth-generation Hyundai Sonata that debuted at 2009’s Los Angeles auto show captured your attention.

In fact, that 2010-2014 Hyundai Sonata changed the way many automakers approached the midsize sedan segment, and it changed the way many buyers perceived the midsize sedan segment.

The 2015 Hyundai Sonata did not capture your attention. Sure, Hyundai built a better car with the seventh-generation Sonata, but Hyundai played it safe.

Now, at the 2017 New York International Auto Show, Hyundai reveals a refreshed seventh-generation Sonata. On a mission to capture the attention of midsize car buyers before they flee sedans in search of more flexible Tucsons and Santa Fe Sports, the 2018 Hyundai Sonata adopts the conservatively handsome Hyundai Elantra’s face.

If public backlash against the sixth-generation Sonata, mainly in its home country, caused Hyundai to pour cold water all over the midsize sedan’s edgy design, consider the 2018 Sonata a reaction to its toned-down predecessor.

The refreshed 2018 Sonata unveiled in Seoul, South Korea, today aims to shelter the popular midsize from accusations of “safe” or “boring” styling. While the sedan’s flanks are easily recognized, the previous model’s this-won’t-offend-anyone front fascia has given way to a wholly new design.