2017 NYIAS: 2018 Hyundai Sonata Borrows the New Elantra's Face As Buyers Flee

Whether you loved it or hated it, the sixth-generation Hyundai Sonata that debuted at 2009’s Los Angeles auto show captured your attention.

In fact, that 2010-2014 Hyundai Sonata changed the way many automakers approached the midsize sedan segment, and it changed the way many buyers perceived the midsize sedan segment.

The 2015 Hyundai Sonata did not capture your attention. Sure, Hyundai built a better car with the seventh-generation Sonata, but Hyundai played it safe.

Now, at the 2017 New York International Auto Show, Hyundai reveals a refreshed seventh-generation Sonata. On a mission to capture the attention of midsize car buyers before they flee sedans in search of more flexible Tucsons and Santa Fe Sports, the 2018 Hyundai Sonata adopts the conservatively handsome Hyundai Elantra’s face.

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NYIAS 2017: 2018 Acura TLX Is What The TLX Always Should've Been

“We’ve really upped the ante in terms of styling, emotion and road presence,” Acura general manager Jon Ikeda said, talking about the refreshed 2018 Acura TLX shown by Honda’s upmarket brand at 2017’s New York International Auto Show.

And for once, an auto executive’s hyperbole matches reality.

The 2018 Acura TLX’s ante has been upped. It appears as though the grille that’s somewhat awkward on the refreshed Acura MDX is far more cohesively adapted to Acura’s affordable 3 Series alternative.

Given the anonymity of the first TLX, which ran for three increasingly less successful model years through 2017, an aggressive exterior is a positive step in the right direction.

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2018 Hyundai Sonata Revealed in Seoul, Hopes to Stimulate Midsize Sales

If public backlash against the sixth-generation Sonata, mainly in its home country, caused Hyundai to pour cold water all over the midsize sedan’s edgy design, consider the 2018 Sonata a reaction to its toned-down predecessor.

The refreshed 2018 Sonata unveiled in Seoul, South Korea, today aims to shelter the popular midsize from accusations of “safe” or “boring” styling. While the sedan’s flanks are easily recognized, the previous model’s this-won’t-offend-anyone front fascia has given way to a wholly new design.

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  • Tassos Subaru really knows how to take fugly to ever higher levels, and sell every one of the (of course very few) it makes. As if the number of sales negates the fugliness.Don't hold your breath. I bet this will NOT be the vehicle James Bond arrives at the Casino in Monte Carlo with in his next flick. (if any)
  • ToolGuy Government overreach. Park the Ford in your air-conditioned garage on a maintenance charger and this won't be a problem.Here's some (old) general background if you are interested.@ILO, there are 3 Fords, and Ford Pro™ is the one with the bright future 🙂
  • ToolGuy No harm no foul (no one died), business is business, yada yada. Why must everyone pick on dealers?-this post dedicated to Ruggles
  • Hydrocrust Parts
  • ToolGuy The vehicle development process which gave the world the Neon was so amazing (according to the automotive press) that it prompted Rick Wagoner to hire Bob Lutz.Didn't work 🙂