Capitalizing on the buzz surrounding its Super Bowl ad, “Walken Closet” with Christopher Walken, Kia showed hybrid and plug-in hybrid versions of the Optima to assembled members of the media.
Some automakers hire live musicians to perform during auto show press conferences, including some pretty big names. To burnish its credentials as a youth-oriented brand, Kia had a decent rock band made of teenage students studying at the School of Rock.
(Maybe it says something about today’s music, but the oldest kid in the band was 18 and every song the band played was a hit before he was born. T-Rex’s “Bang A Gong” was probably released before some of their grandparents had met. I think the most recent song was Lenny Kravitz’s “Are You Gonna Go My Way?”, which came out in 1993.)
A few minutes later, I realized that marketers for the Korean automaker missed a great opportunity to further hype its midsize sedan.
FreedMikeI don’t know if I buy into the “they’re coming for our cars” stuff - they’ve been saying that for a long time now - but I wouldn’t argue with one word of this review otherwise.
OberkanoneIt's not a Jimny! Would be nice if we still had a selection of Suzuki auto in the US. Sidekick was simple and affordable.
Dave M.I will say this generation styling has grown on me; previously I thought the Fiat version was far better looking. Miatas have always been pure joy to drive.
KendahlA Tesla feature has been free, periodic, over-the-air, software updates that add new features or improve existing ones. Owners brag that their x-year-old car is better today, because of the updates, than it was brand new. Will Tesla start charging for these updates after a few years? Teslas hold their value very well. I suspect losing free updates will do serious damage to that.
BklynPeteWhen I was a kid, the joke about Nissan choosing the name Datsun goes like this:Nissan execs were uncomfortable with the World War 2 connotations of their name in the North American market. Seeing how successful VW was over here, they went to VW's most-recent German ad agency. The Japanese told the Germans they needed a new name. The Germans agreed. They asked the Nissan execs when they wanted a review of potential names. The execs said two weeks. The German ad people said, "dat soon?"I will be crucified.