On paper and in person, the 2014 Kia Forte looks like a Very Good Car™. Is it really, though? The outgoing Forte pulled the same trick, looking all the world like it was going to keep the Honda Civic, Toyota Corolla and Ford Focus up at night, an illusion that fell apart upon driving. Oh sure, the Forte has always been very good looking, and Kia is known for offering a lot more equipment for less money, but you can’t just strap styling and stuff to a base-model-1992 driving experience and call it a day. And that is why there’s a 2014 Kia Forte, with great new looks and a price-to-equipment ratio that would please even the crustiest quartermaster. Fine, newly-minted college graduates (at least those with jobs) and equally-new AARP card holders looking to downsize will still be thrilled, but what about the enthusiast?
When Kia started selling the ’94 Sephia in America, nobody was worried. Not the American car companies still adjusting to the market share lost to the Japanese competition, and not the Japanese who used cheap and reliable cars to take the market share in the first place. The laissez-faire attitude to the Korean upstart was understandable, the Sephia was a truly horrible car. In 1997 Kia filed for bankruptcy protection and the big boys patted themselves on their back for not worrying about the Asian upstart. When another unremarkable Korean company purchased 51% of Kia, nobody cared. They should have.
Art VandelayI can get a minty MKIV Supra for that money if I've just got to own this sort of car. As a bonus it will be better built and garner more attention down at the Cars and Coffee and in 6 months nobody will say "I only paid 40k for mine!" I can only figure that the dealer just wants to keep it on the showroom floor to get you in there where they will then order you one for later delivery at a sane price.