Kia has big plans for America. The Korean brand that was written off in the 1990s, and is best known for making inexpensive cars with long warranties, isn’t planning an assault on the mass market. Kia has bigger plans: compete head on with Lexus, BMW and Mercedes. Say what? Yep. By 2017 Kia promises they will be ready. Rather than leaping right into the market, Kia is dipping their toes into the murky waters of the near-luxury pool. In many ways the near-luxury segment is a harder place to compete. This segment is full of aspiring brands trying to move up (Buick and Cadillac), brands that are floundering (Acura), brands that are treading water (Volvo and Lexus’s FWD models ), brands trying to expand down (Mercedes with the CLA) and brands that have no idea what their mission is (Lincoln). Into this smorgasbord lands a sedan that managed to be the most exciting car I have driven this year and the most awkwardly named. Now that I have that spoiler out of the way, let’s dive into the Credenza. I mean Cadenza.
Kia slipped their new Cadenza sedan into their booth in Chicago. Our launch invitation apparently got lost in the mail because this is the first time a TTAC writer has seen one in the flesh. Based on the Hyindai Azera the Cadenza isn’t the RWD Kia flagship so any have been drooling over. Instead it is one step up from the Optima and the only way to get a V6 under the hood of your Kia sedan. Fit and finish looked excellent and the sedan certainly strikes an unexpectedly elegant pose at Kia’s booth. I hit up the Kia PR folks for a tester and they have promised to deliver, check back for a review when that happens. In the meantime, click past the jump for the gallery.