BMW's New Ad is a Big Pie in Tesla's Face

BMW has the plug-in sedan you want, no waiting.

That’s the message in Bimmer’s new ad for the 330e plug-in hybrid, which takes a not very subtle jab at would-be Tesla Model 3 buyers. Titled “Wait or Drive” (get it?), the television commercial plays the tiniest of violins for the 373,000 buyers who put $1,000 down on a car they might not see for a couple of years.

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Plus a Charge: 1916 Woods Dual Power, An Early Gas/Electric Hybrid of Surprising Sophistication

Full photo gallery here.

Reading Alex Dykes’ review of the 2014 Honda Accord Hybrid, I was reminded of something by Alex’s description of the Accord’s drivetrain layout. Unlike the Toyota and Ford parallel hybrid systems (similar in function but arrived at independently), or the Chevy Volt’s Voltec drivetrain (a different spin, no pun intended, on the same basic idea that allows the Volt to operate mostly in pure electric or serial hybrid modes), which all connect electric motors and a gasoline engine to a planetary gearset, the Accord now uses an inline serial/parallel hybrid system, a concept that actually goes back a century to the Woods Dual Power automobile.

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Review: 2014 Honda Accord Hybrid (With Video)

Now and then you run into a car that just “fits”. It’s like finding a perfect shoe, or a comfy smoking jacket. Until now I have been keeping my secret love on the down-low for several reasons. First off, I’ve always thought having a “favorite car” tends to color one’s judgment when comparing cars, so I try to avoid such statements. Secondly, my dalliance with my automotive flame was fleeting. As most of us know, one-night-stands rarely hold up to the scrutiny of a long-term relationship. And lastly, coming out as a hybrid-lover has been difficult. When folks ask me “what was the best car you drove in 2013?” and my answer is “the 2014 Accord Hybrid,” they stare at me like I have three eyeballs.

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First Drive Review: 2014 Honda Accord Hybrid (With Video)

As of October, the most fuel-efficient mid-sized sedan in America is the Honda Accord. Or so Honda says. After all, Ford has been trumpeting a matching 47 MPG combined from their Fusion. Who is right? And more importantly, can the Accord get Honda back into the hybrid game after having lost the initial hybrid battles with their maligned Integrated Motor Assist system? Honda invited us to sample the 2014 Accord Hybrid as well as a smorgasbord of competitive products to find out.

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  • 3-On-The-Tree 2014 Ford F150 Ecoboost 3.5L. By 80,000mi I had to have the rear main oil seal replaced twice. Driver side turbo leaking had to have all hoses replaced. Passenger side turbo had to be completely replaced. Engine timing chain front cover leak had to be replaced. Transmission front pump leak had to be removed and replaced. Ford renewed my faith in Extended warranty’s because luckily I had one and used it to the fullest. Sold that truck on caravan and got me a 2021 Tundra Crewmax 4x4. Not a fan of turbos and I will never own a Ford again much less cars with turbos to include newer Toyotas. And I’m a Toyota guy.
  • Duke Woolworth Weight 4800# as I recall.
  • Kwik_Shift_Pro4X '19 Nissan Frontier @78000 miles has been oil changes ( eng/ diffs/ tranny/ transfer). Still on original brakes and second set of tires.
  • ChristianWimmer I have a 2018 Mercedes A250 with almost 80,000 km on the clock and a vintage ‘89 Mercedes 500SL R129 with almost 300,000 km.The A250 has had zero issues but the yearly servicing costs are typically expensive from this brand - as expected. Basic yearly service costs around 400 Euros whereas a more comprehensive servicing with new brake pads, spark plugs plus TÜV etc. is in the 1000+ Euro region.The 500SL servicing costs were expensive when it was serviced at a Benz dealer, but they won’t touch this classic anymore. I have it serviced by a mechanic from another Benz dealership who also owns an R129 300SL-24 and he’ll do basic maintenance on it for a mere 150 Euros. I only drive the 500SL about 2000 km a year so running costs are low although the fuel costs are insane here. The 500SL has had two previous owners with full service history. It’s been a reliable car according to the records. The roof folding mechanism needs so adjusting and oiling from time to time but that’s normal.
  • Theflyersfan I wonder how many people recalled these after watching EuroCrash. There's someone one street over that has a similar yellow one of these, and you can tell he loves that car. It was just a tough sell - too expensive, way too heavy, zero passenger space, limited cargo bed, but for a chunk of the population, looked awesome. This was always meant to be a one and done car. Hopefully some are still running 20 years from now so we have a "remember when?" moment with them.