BMW's New Ad is a Big Pie in Tesla's Face

BMW has the plug-in sedan you want, no waiting.

That’s the message in Bimmer’s new ad for the 330e plug-in hybrid, which takes a not very subtle jab at would-be Tesla Model 3 buyers. Titled “Wait or Drive” (get it?), the television commercial plays the tiniest of violins for the 373,000 buyers who put $1,000 down on a car they might not see for a couple of years.

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Plus a Charge: 1916 Woods Dual Power, An Early Gas/Electric Hybrid of Surprising Sophistication

Full photo gallery here.

Reading Alex Dykes’ review of the 2014 Honda Accord Hybrid, I was reminded of something by Alex’s description of the Accord’s drivetrain layout. Unlike the Toyota and Ford parallel hybrid systems (similar in function but arrived at independently), or the Chevy Volt’s Voltec drivetrain (a different spin, no pun intended, on the same basic idea that allows the Volt to operate mostly in pure electric or serial hybrid modes), which all connect electric motors and a gasoline engine to a planetary gearset, the Accord now uses an inline serial/parallel hybrid system, a concept that actually goes back a century to the Woods Dual Power automobile.

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Review: 2014 Honda Accord Hybrid (With Video)

Now and then you run into a car that just “fits”. It’s like finding a perfect shoe, or a comfy smoking jacket. Until now I have been keeping my secret love on the down-low for several reasons. First off, I’ve always thought having a “favorite car” tends to color one’s judgment when comparing cars, so I try to avoid such statements. Secondly, my dalliance with my automotive flame was fleeting. As most of us know, one-night-stands rarely hold up to the scrutiny of a long-term relationship. And lastly, coming out as a hybrid-lover has been difficult. When folks ask me “what was the best car you drove in 2013?” and my answer is “the 2014 Accord Hybrid,” they stare at me like I have three eyeballs.

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First Drive Review: 2014 Honda Accord Hybrid (With Video)

As of October, the most fuel-efficient mid-sized sedan in America is the Honda Accord. Or so Honda says. After all, Ford has been trumpeting a matching 47 MPG combined from their Fusion. Who is right? And more importantly, can the Accord get Honda back into the hybrid game after having lost the initial hybrid battles with their maligned Integrated Motor Assist system? Honda invited us to sample the 2014 Accord Hybrid as well as a smorgasbord of competitive products to find out.

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  • FreedMike I don’t know if I buy into the “they’re coming for our cars” stuff - they’ve been saying that for a long time now - but I wouldn’t argue with one word of this review otherwise.
  • Oberkanone It's not a Jimny! Would be nice if we still had a selection of Suzuki auto in the US. Sidekick was simple and affordable.
  • Dave M. I will say this generation styling has grown on me; previously I thought the Fiat version was far better looking. Miatas have always been pure joy to drive.
  • Kendahl A Tesla feature has been free, periodic, over-the-air, software updates that add new features or improve existing ones. Owners brag that their x-year-old car is better today, because of the updates, than it was brand new. Will Tesla start charging for these updates after a few years? Teslas hold their value very well. I suspect losing free updates will do serious damage to that.
  • BklynPete When I was a kid, the joke about Nissan choosing the name Datsun goes like this:Nissan execs were uncomfortable with the World War 2 connotations of their name in the North American market. Seeing how successful VW was over here, they went to VW's most-recent German ad agency. The Japanese told the Germans they needed a new name. The Germans agreed. They asked the Nissan execs when they wanted a review of potential names. The execs said two weeks. The German ad people said, "dat soon?"I will be crucified.