Like their products or not, Ford has been on a roll. It all started when the blue oval financed their metamorphosis by mortgaging everything that wasn’t nailed down a year before the bankocalypse. Next came a wave of new products like the Astonesque Fusion, Prius fighting C-MAX and the Euro-derived Fiesta and Focus. Ford’s recovery plan hinges on unifying their worldwide lineup rather than making unique vehicles for every market. Ford calls this plan “One Ford,” while I call it “Ford’s Euro love affair.” The latest warrior in the Euro invasion is none other than the Ford Kuga, you’ll know it as the new Escape. It would appear Ford’s timing couldn’t be better since they just lost the small-SUV sales crown to Honda. Can the European soft-roader take back the crown? Or has Ford gone too far by ditching the boxy Escape for world-wide homogeny?
The 2013 Ford Escape is about to launch soon, and Ford is stuck with 3,500 units that were damaged in a hail storm that can’t be sold as new cars.
Ford is launching a reality TV show dubbed *groan* Escape Routes, which will run for 6 weeks on NBC’s 8 P.M. Saturday night slot and on mun2 (a Hispanic network) at 11 P.M, starting on March 31st. Participants will ostensibly drive around in the 2013 Escape as overly dramatic music and poorly scripted lines spew forth. As if the concept weren’t nauseating enough, participants on the show will apparently interact with fans of the show online to “tap into the fabric of the local culture”.