Five of the Worst Halo Cars From the Modern Era
There’s always going to be some debate about what constitutes a good halo vehicle. Many will argue that it has to be a flagship model, representing the absolute best specifications and features the manufacturer could cobble together for an eyewatering price. While that’s often the case, successful halo vehicles don’t always need to be at the top of the pyramid since the real purpose is to embody the best of what any given brand represents.
But there’s little disagreement on what makes a bad one and they frequently have a lot in common. Irrational pricing and a sudden shift away from brand identity are usually at the core of a real stinker. If you don’t believe me, here are five of the absolute worst halo cars from the modern era in no particular order…
Ford Can Sell Expensive Pickups As Long as They Aren't Lincolns (Except in Mexico) – the Blackwood and Mark LT
GMC just announced an Ultimate trim level for the Sierra pickup truck. That follows Ford’s success with Platinum-level F-150s that can cost up to $80,000. It seems that nowadays you can’t charge too much money for an American pickup or make it so luxurious that it won’t find an eager market.
It’s tempting to say that wasn’t the case in the early Noughts as a means to explain the failure of the Lincoln Blackwood. In production for barely a year, the Blackwood was the automotive equivalent of a TV sitcom getting cancelled after just the first episode. Ford hoped to sell 10,000 Blackwoods a year, but managed to move only 3,356 for its entire production run.