#1Million

Remember when McDonald’s used to put a running total of the “Billions Served” on its golden arches? EV makers may soon be able to do the same for their sales efforts. According to Wards Auto, total sales for plug-in hybrid or electric vehicles over the last ten years will soon reach the 1 million mark.

And, like McDonald’s, manufacturers of cars which run solely on electrons are all serving up variations on what’s essentially the same dish, but adding different ingredients here and there.

It’s a bit hard to sell millions of units with a luxury brand. But with the help of a country that has more than 1.3b people, and where an A6 (long!) is a sign of “here comes a party hotshot, get out of the way,” Audi can perform the rare fusion of volume and luxury.