1984 Honda Accord and 2018 Tesla Model 3: Selling Cars You Cannot See

Electric automaker Tesla Motors has collected more than 400,000 deposits from customers for its 2018 Model 3 sedan, despite having little more than rough renderings of the car to show prospects. This is a remarkable achievement that speaks to its groundbreaking products and the cult-like following of Tesla CEO Elon Musk.

People standing in line to put down deposits and then be willing to wait for a hot car is not without precedent. I sold Honda automobiles during the 1980s and the similarities to today’s Teslamania is striking.

Memo to Musk: If you can indeed increase your production five-fold in two years, I am sure you will move 400,000 Model 3s, but most of them won’t go to today’s deposit holders.

Allow me to explain. The scene was Benson Honda in San Antonio. The year was 1984 …

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Junkyard Find: 1984 Honda Accord Hatchback

Back in the middle 1980s, demand for the Honda Accord was so strong that American Honda execs grew fat on kickbacks from dealers desperate for inventory and buyers — especially in Honda-crazed California — and you weren’t going to get a new one for list price. Once Accord production started in Ohio, the second-gen 1982-1985 cars were everywhere on the West Coast, in such numbers that you just stopped noticing them.

Then, seemingly overnight, they were gone.

After a decade or three, the head gasket blew, or the interior got intolerably nasty, or the car couldn’t pass a smog check, or the 11th owner had one too many Tricky Dicky Screwdrivers and crunched into the San Mateo Bridge toll plaza.

They’re rare in junkyards now, so I shot this red ’84 when I spotted it in a San Francisco Bay Area yard last winter.

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Down On The Mile High Street: Baffling Honda Accord Pickup

Back in the “good ol’ days” at Jalopnik, Davey Johnson, Jonny Lieberman, and I would spend our days searching for examples of homemade El Camino-ized cartrucks. It sort of peaked in early ’07, when we found the Starionmino, but it’s taken until now for me to find a genuine El Accordamino live and in-person, parked just a block from my house.

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  • ToolGuy This thing here is interesting.For example, I can select "Historical" and "EV stock" and "Cars" and "USA" and see how many BEVs and PHEVs were on U.S. roads from 2010 to 2023."EV stock share" is also interesting. Or perhaps you prefer "EV sales share".If you are in the U.S., whatever you do, do not select "World" in the 'Region' dropdown. It might blow your small insular mind. 😉
  • ToolGuy This podcast was pretty interesting. I listened to it this morning, and now I am commenting. Listened to the podcast, now commenting on the podcast. See how this works? LOL.
  • VoGhost If you want this to succeed, enlarge the battery and make the vehicle in Spartanburg so you buyers get the $7,500 discount.
  • Jeff Look at the the 65 and 66 Pontiacs some of the most beautiful and well made Pontiacs. 66 Olds Toronado and 67 Cadillac Eldorado were beautiful as well. Mercury had some really nice looking cars during the 60s as well. The 69 thru 72 Grand Prix were nice along with the first generation of Monte Carlo 70 thru 72. Midsize GM cars were nice as well.The 69s were still good but the cheapening started in 68. Even the 70s GMs were good but fit and finish took a dive especially the interiors with more plastics and more shared interiors.
  • Proud2BUnion I typically recommend that no matter what make or model you purchase used, just assure that is HAS a prior salvage/rebuilt title. Best "Bang for your buck"!