Junkyard Find: 1984 Dodge Ram 150 Royal SE With Slant-Six Engine
Can you imagine buying a new full-size Detroit pickup truck with the top luxury trim package and less than 100 horsepower? In 2018, such a truck would be smashed to bits by angry mobs, were it to appear in a showroom, but this half-ton pickup with 95 Slant-Six horses, four-on-the-floor manual transmission, and the Royal SE package would have been considered pretty nice, 34 years back.
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  • 28-Cars-Later Actually Honda seems to have a brilliant mid to long term strategy which I can sum up in one word: tariffs.-BEV sales wane in the US, however they will sell in Europe (and sales will probably increase in Canada depending on how their government proceeds). -The EU Politburo and Canada concluded a trade treaty in 2017, and as of 2024 99% of all tariffs have been eliminated.-Trump in 2018 threatened a 25% tariff on European imported cars in the US and such rhetoric would likely come again should there be an actual election. -By building in Canada, product can still be sold in the US tariff free though USMCA/NAFTA II but it should allow Honda tariff free access to European markets.-However if the product were built in Marysville it could end up subject to tit-for-tat tariff depending on which junta is running the US in 2025. -Profitability on BEV has already been a variable to put it mildly, but to take on a 25% tariff to all of your product effectively shuts you out of that market.
  • Lou_BC Actuality a very reasonable question.
  • Lou_BC Peak rocket esthetic in those taillights (last photo)
  • Lou_BC A pickup for most people would be a safe used car bet. Hard use/ abuse is relatively easy to spot and most people do not come close to using their full capabilities.
  • Lorenzo People don't want EVs, they want inexpensive vehicles. EVs are not that. To paraphrase the philosopher Yogi Berra: If people don't wanna buy 'em, how you gonna stop 'em?