Locomobile

Rare Rides: The 1927 Locomobile Model 90 Sportif, American East Coast Luxury

Today’s Rare Ride hails from a brand your author hadn’t heard of before this writing. A preeminent luxury car firm in its day, Locomobiles were built for power, longevity, and reliability.

Let’s check out a very rare 90 Sportif.

Corey Lewis Apr 06, 2021

Recent Comments

Bd2 Mark my words : Lexus Deathwatch Part 1, the T24 From Hell!
Michael S6 Cadillac is beyond fixing because of lack of investment and uncompetitive products. The division and GM are essentially held afloat by mega size SUV (and pick up truck GM) that only domestic brainwashed population buys. Cadillac only hope was to leapfrog the competition in the luxury EV market but that turned out disastrously with the botches role out of the Lyriq which is now dead on arrival.
BlackEldo I'm not sure the entire brand can be fixed, but maybe they should start with the C pillar on the CT5...
Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1. Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
Bd2 Even Lexus is feeling the burn of not being able to compete in the e-ATP arena.

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Rare Rides: The 1927 Locomobile Model 90 Sportif, American East Coast Luxury

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