Toyota Charges to Big Sales Year in 2025
Toyota’s reticence to make the jump into fully electric vehicles paid off big in 2025 as it reported an 8 percent sales increase for the year with hybrids playing a major role.
While many competitors jumped into the short-lived EV era with both feet, Toyota Chairman Akio Toyoda wagged a finger, saying hybrids were the way to go. In 2025, electrified vehicles — hybrids, plug-in hybrids, and EVs — made up 47 percent of the company’s North American sales.
Toyota North America moved 2.52 million cars, trucks and utility vehicles last year, with 1.18 million being electrified, which is a 17.6 percent jump compared to 2024. Toyota division comprised most of Toyota North America’s sales at 2.15 vehicles, an 8.1 percent increase. However, Lexus was no slouch last year, selling over 370,000 units, good for a jump of 7.1 percent.
Although hybrids and PHEVs were the big story, they weren’t the only vehicles Toyota made hay with: sedans posted strong numbers too, Toyota officials noted.
“We’re grateful for the strong response from our Toyota customers in 2025, which reflects our deep commitment to affordability and choice,” said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America, in a release.
“The success of iconic top-sellers like the Camry and Corolla, alongside a broad lineup of vehicles starting under $30,000, shows that customers value having accessible options. This momentum was also fueled by our popular electrified vehicles, the ever-popular RAV4, and the exciting, redesigned Tacoma.”
A number of Toyota vehicles enjoyed their best sales year in history, the company noted. Corolla Hybrid, Camry Hybrid, 4Runner Hybrid, GR Corolla, Corolla Cross, Crown Signia, Grand Highlander, Land Cruiser Hybrid, RAV4, Sequoia, and Tacoma all set new single-year benchmarks for Toyota.
Luxury leader Lexus also had several new vehicles achieve record numbers, including NX Hybrid, NX PHEV, GX, RX PHEV, TX, TX Hybrid, and TX PHEV. To be fair, the TX is a fairly new model, arriving a couple years ago, slotting between the RX and GX, so setting a new record may not be an achievement on the same level as the RAV4 reaching a new level.
The RAV4 is the company’s best seller with 479,288 units sold in 2025, a 0.9-percent jump year-over-year. The next closest is the Camry, which was the top-selling sedan in the U.S. in 2025, with 316,185 sold, translating to a 2% increase.
[Images: Toyota]
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Michael Strong has spent more than 25 years writing about the automotive industry. A Detroit-area native, he’s written about everything from local car shows to product reviews to financial news. Currently he writes and edits for a variety of national and local publications. He’s also a longtime member of the Automotive Press Association and the International Motor Press Association, and a graduate of Georgia Southern University. Hail Southern! Despite a love for ’70s land yachts and BMWs from the late ’80s and early ’90s, his personal vehicle is neither of those.
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This says it all:
“The success of iconic top-sellers like the Camry and Corolla, alongside a broad lineup of vehicles starting under $30,000, shows that customers value having accessible options. This momentum was also fueled by our popular electrified vehicles, the ever-popular RAV4, and the exciting, redesigned Tacoma.”
Diversity in their lineup is the secret maybe not so secret to success who says the American car buyer is only interested in big SUV's and Trucks. There is a lot to be said about how Toyota appeals to the American & Worldwide car buyer.
After having rented a Corolla in Florida a couple of weeks back, I have no idea how Toyota sells them. The car's garbage to drive - floaty steering and a particularly bad CVT are the highlights. Plus, the example I rented had all of 200 miles, and the windshield wipers were malfunctioning (toYoTa qUaLLitTy). Tinny feeling door and trunk closings to boot.
Absolutely terrible car. The selling point, though, for Toyota fans is: "but it'll run forever." Well, maybe it will. But after a couple of years, I'd be ready to launch this garbage heap into the drink, ala Burt Reynolds in "The Longest Yard."