Volkswagen Debuts Camo'd ID.7 Sedan at CES

Tim Healey
by Tim Healey

Volkswagen is using the 2023 Consumer Electronics Show (CES) in Las Vegas to take the wraps off the ID.7 sedan.

Well, kind of.

Instead of a full unveiling, the company will show the ID.7 but it will be under digital camouflage.

Apparently, this special camouflage will create "electroluminescent light effects." These lights can sync up to audio to create a show.

That's neat, but the big news here is that the ID.7 will use the same "modular electric drive matrix" (MEB) platform as the ID.4 crossover and be sold on three continents. The ID.7 was already previewed in China by the ID.Aero3 Concept. VW claims that the car is capable of up to 700 kilometers (about 434 miles) of EV range.

Although we already knew the ID.Aero was previewing a CES-bound concept, now we know the name and some more details.

“With the new ID.7, we are extending our electric model range into the upper segments. The sedan will offer top-class technology and quality. The ID.7 is one of 10 new electric models that we are planning to launch by 2026. Our goal? To deliver suitable products for our customers in every single segment,” said Thomas Schäfer, CEO of Volkswagen Passenger Cars, in a statement.

Key features that VW is touting include a head-up display with augmented reality, a 15-inch screen, digitally controlled air vents, and illuminated touch sliders. The air conditioning can start up as the driver approaches the vehicle -- say to cool off a car that has been parked for a long time on a hot day or to heat the inside if it's cold out.

Another party trick: The air system can accommodate special requests. For example, if the driver says "Hey Volkswagen, my hands are cold" the system can activate the heated steering wheel and direct warm air at the driver's hands.

Style-wise, air vents in the front direct air along the side of the car, making for better aerodynamics. The wheelbase is 116.9 inches but the car has short overhangs.

Volkswagen says the car will launch in the second quarter -- and oh, hey, what's this? The New York Auto Show is planned to take place in the second quarter. Hmm. The car will be sold in China, Europe, and North America.

[Images: Volkswagen]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at He also worked as an industry analyst at Mintel Group and freelanced for, CarFax,, High Gear Media, Torque News,,, among others, and of course Vertical Scope sites such as,, and He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Lichtronamo Lichtronamo on Jan 04, 2023

    There is a haptic switch in front of the two window switches labeled "REAR" It has to be pressed to lower either of the rear window and then pressed again to work the front windows. IIRC there is a short cut that can be used to lower all four windows at one time. Main issue is that the haptic "REAR" button doesn't work very well or you bump it accidentally and can't lower the front window you're trying too. It is a huge pain.

  • Jkross22 Jkross22 on Jan 04, 2023

    Voice commands?! So edgy, so daring.

    Me: Hey Volkswagen, did you put back some of the hard buttons that work instead of the shiny plastic, non-backlit haptic trash you've installed in all of your cars for the last few years?

    VW: I don't understand your question.

    Indeed you don't.

  • JK I grew up with Dodge trucks in the US, and now live in Turin, Italy, the home of Fiat. I don't think Italians view this as an Italian company either. There are constant news articles and protests about how stalantis is moving operations out of Italy. Jeep is strangely popular here though. I think last time I looked at stelantis's numbers, Jeep was the only thing saving them from big big problems.
  • Bd2 Oh yeah, funny how Trumpers (much less the Orange Con, himself) are perfectly willing to throw away the Constitution...
  • Bd2 Geeze, Anal sure likes to spread his drivelA huge problem was Fisher and his wife - who overspent when they were flush with cash and repeatedly did things ad hoc and didn't listen to their employees (who had more experience when it came to auto manufacturing, engineering, etc).
  • Tassos My Colleague Mike B bought one of these (the 300 SEL, same champagne color) new around June 1990. I thought he paid $50k originally but recently he told me it was $62k. At that time my Accord 1990 Coupe LX cost new, all included, $15k. So today the same car means $150k for the S class and $35k-40k for the Accord. So those %0 or 62k , these were NOT worthless, Idiot Joe Biden devalued dollars, so he paid AN ARM AND A LEG. And he babied the car, he really loved it, despite its very weak I6 engine with a mere 177 HP and 188 LBFT, and kept it forever. By the time he asked me to drive it (to take him to the dealer because his worthless POS Buick Rainier "SUV" needed expensive repairs (yes, it was a cheap Buick but he had to shell out thousands), the car needed a lot of suspension work, it drove like an awful clunker. He ended up donating it after 30 years or so. THIS POS is no different, and much older. Its CHEAPSKATE owner should ALSO donate it to charity instead of trying to make a few measly bucks off its CARCASS. Pathetic!
  • RHD The re-paint looks like it was done with a four-inch paintbrush. As far as VWs go, it's a rebadged Seat... which is still kind of a VW, made in Mexico from a Complete Knock-Down kit. 28 years in Mexico being driven like a flogged mule while wearing that ridiculous rear spoiler is a tough life, but it has actually survived... It's unique (to us), weird, funky (very funky), and certainly not worth over five grand plus the headaches of trying to get it across the border and registered at the local DMV.