The Oscar Mayer Wienermobile Has a New Name

Chris Teague
by Chris Teague

the oscar mayer wienermobile has a new name

Oscar Mayer is synonymous with processed meats, especially hot dogs. Even so, the company has to go to great lengths to stay top of mind for consumers, and there’s no better way to do that than with a giant rolling hot dog on America’s highways. The Wienermobile, as it has long been known, spreads the beefy joy wherever it roams, though diehard fans will have a new name to learn going forward.

The Oscar Mayer Wienermobile will now be known as the Frankmobile, which is disappointing on many levels. While the term is technically correct, it’s rare to hear people call hot dogs “Franks,” and it’s hard to imagine the rolling sausage changing that. Oscar Mayer has six vehicles to rewrap and rename, and the company said its rebranding efforts come as part of its “Keep It Oscar” turnaround campaign. 

The name change is unlikely to drive people away from their beloved hot dogs, but the timing of the renaming will drive even more interest in the brand ahead of Memorial Day and the summer grilling season. Keep your eyes peeled for the rebranded Wienermobile, and make sure you look out for other rolling mascots, including the L.L. Bean Bootmobile and the Planters nuts Nutmobile. 

[Image: Joshua Rainey Photography via Shutterstock]

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10 of 22 comments
  • CaddyDaddy CaddyDaddy 6 days ago

    A half grilled effort. The frank mobile needs to be all electric, eschewing their meat based past and committing to a plant estrogen promoting soy based recipe made in a factory committed to diversity, equity and inclusion. They wont be able to make one hotdog, let alone sell one... but that is ok. Glorious People Making Glorious Franks. I wonder if the new Sausage Mobile is a 7.3L with a 10 speed?

  • Sgeffe Sgeffe 6 days ago

    What are they thinking?! Frankly, this sux! Whoever the idiot was that came up with this idea can’t cut the mustard, certainly!

    If I see one of these in the casing..FLESH..I’ll still call it the Wienermobile! I couldn’t relish the thought of calling it anything but!

    Hopefully the bad ratings for this decision will ketchup to the suits who made this decision! Or, though not as bad as the Bud Light people, they could find themselves in a pickle! Their buns might be toast! 😂

  • Namesakeone Namesakeone 6 days ago

    I imagine it's very difficult to drive the Frankmobile. Not everyone who applies can cut the mustard. The Oscar Mayer company really grills the applicants in the interview process. It's underpowered, so it's a challenge to ketchup to traffic. Also, if it has a heater, I'm sure it's inadequate, so in the winter it gets pretty chili, unless the manufacturer installed seat heaters to warm the driver's buns. But still, I don't mean to dog anyone who would aspire to drive the rolling hot dog; it's a job that anyone would relish.

  • Hans Hans 5 days ago

    About two months ago, the weinermobile was somewhere

    [Denver I believe] and they stole its cat converter. Yes, Oscar,

    got the weiner alright !

    • See 1 previous
    • Festiva Rob Festiva Rob 4 days ago

      What? I saw it in Maryland on my way cross-country. Didn't seem to be missing anything. (I was right by it 0_0 so, yeah.) Heard something rattling on it, but, why? I want to find out. Should be in New Jersey about now. But I'm just in a hotel in Nebraska. Leaving in 5 hours.