Mercedes Charts Electric Course for Vans, Bringing Luxocruisers Stateside

Matthew Guy
by Matthew Guy

If you’ve travelled abroad and marveled at rigs like the factory-built luxury vans (that aren’t industrial-grade Sprinters) tasked with shuttling and chauffeuring, you may be interested to learn Mercedes-Benz is planning to sell such machines in America. In addition to setting its sights on that relatively untapped market in this neck of the woods, Stuttgart is readying the roll-out of its all-electric van architecture.

First, the people carriers. Mercedes-Benz refers to them as “privately positioned midsize luxury vans”, referring not to the position of ones privates whilst driving the things but rather the intent of these vans to serve as luxury transportation for humans. This differs from converted Sprinter vans, some of which have sumptuous interiors but retain the underpinnings of a utilitarian machine designed to move cargo. On certain roads, this is evident. 


During overseas hops, we’ve ridden in numerous examples of the passenger vans Merc is planning to bring here and can tell you the difference between those rigs and a converted Sprinter is stark. It surely won’t take long for livery services and the like to fill their fleets with these vans, meaning we should expect to see them in the perpetually congested pickup/dropoff lanes at LAX in short order. Mercedes believes there is growth opportunity with the V-Class, and they’re probably correct.

Underpinning these efforts will be M-B’s new VAN.EA architecture, an all-electric platform that will find homes under private vans and cargo carriers alike. Merc has already been dabbling in this arena with the eSprinter (which is different from the V-Class), installing a 113-kWh battery in a pre-production example and driving the thing from Vegas to Long Beach without stopping to recharge on the 275-mile journey. Specifics on the VAN.EA platform will appear closer to its expected introduction in 2026.


While some will mutter about range and charging opportunities for long distance deliveries, the fact remains that – in large centers – many cargo vans and passenger vans find themselves in environs suited for all-electric driving. Being stuck in LA traffic means plenty of regeneration opportunities instead of idling away fuel stores, while the van’s downtime will likely coincide with off-peak grid hours when electricity is cheaper for charging. Sure, there are numerous companies whose vehicles are operating 24/7 (if the wheels ain’t moving, the van ain’t making money) but an all-electric van will absolutely be the right fit for some customers.


[Images: Mercedes-Benz]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • 28-Cars-Later Actually Honda seems to have a brilliant mid to long term strategy which I can sum up in one word: tariffs.-BEV sales wane in the US, however they will sell in Europe (and sales will probably increase in Canada depending on how their government proceeds). -The EU Politburo and Canada concluded a trade treaty in 2017, and as of 2024 99% of all tariffs have been eliminated.-Trump in 2018 threatened a 25% tariff on European imported cars in the US and such rhetoric would likely come again should there be an actual election. -By building in Canada, product can still be sold in the US tariff free though USMCA/NAFTA II but it should allow Honda tariff free access to European markets.-However if the product were built in Marysville it could end up subject to tit-for-tat tariff depending on which junta is running the US in 2025. -Profitability on BEV has already been a variable to put it mildly, but to take on a 25% tariff to all of your product effectively shuts you out of that market.
  • Lou_BC Actuality a very reasonable question.
  • Lou_BC Peak rocket esthetic in those taillights (last photo)
  • Lou_BC A pickup for most people would be a safe used car bet. Hard use/ abuse is relatively easy to spot and most people do not come close to using their full capabilities.
  • Lorenzo People don't want EVs, they want inexpensive vehicles. EVs are not that. To paraphrase the philosopher Yogi Berra: If people don't wanna buy 'em, how you gonna stop 'em?
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