Ineos Plans North American Dealer Network Ahead of Grenadier Launch

Chris Teague
by Chris Teague
ineos plans north american dealer network ahead of grenadier launch

If you had questions about how upstart automaker Ineos would sell its vehicles in the U.S., the company finally has some answers. The British chemical company turned automaker plans to release the Grenadier here sometime in 2023, and it plans to sell them through a dealer network with at least 35 stores in North America. 


According to Automotive News, Ineos already has 12 employees in the United States and will at least double that number by January 2023. The automaker has gathered 5,000 reservations in the U.S. and told the publication that its first hires have been in customer experience and marketing to help convert the reservations to paid sales.


Ineos used BMW drivetrain components but says that its connection with the German automaker doesn’t guarantee that we’ll see the SUVs on dealers’ lots. Ineos told Automotive News that it’s looking more at fit and enthusiasm over convenience.


The Grenadier takes a familiar but old-school approach to building off-roaders. Though it will eventually release a smaller electric model, Ineos’ initial offering will feature a turbocharged BMW straight-six, an eight-speed automatic, and a utilitarian interior. Think Land Rover Defender if it hadn’t become so deluxe in its most recent iteration. 


When it lands next year, the Grenadier will have tough competition from serious legacy automakers. Ford just released the Bronco Raptor, and there’s always the Jeep Wrangler waiting to snipe prospective off-road buyers. Perhaps the Grenadier’s biggest problem, however, is that the Land Rover Defender exists. With an estimated starting price of around $62,000, the Ineos aligns closely with the Defender’s $53,500 cost of entry.


[Image: Ineos]

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  • F. Jason Garriott F. Jason Garriott on Sep 09, 2022

    They're trying to poach some G-wagen buyers. Way similar look.

  • CoastieLenn CoastieLenn on Sep 12, 2022

    So let me get this straight- a brand new, untested and unknown manufacturer of an agricultural SUV with a BMW driveline, aerodynamics of a barn door, and self described "utilitarian interior" will produce an asking price of $62,000? I'm sorry, but WTF? I expect they sell literally 10's of these.

    • DenverMike DenverMike on Sep 12, 2022

      Stranger junk has happened. Remember the Stutz? All it would take is some Kardashian driving one on Tik Tok hitting a Starbucks on Rodeo or In-N-out even.


  • Inside Looking Out I used True car once in 2014 and got a great deal. The difference is that you do nothing but dealers call you. No haggling but you can get the same deal browsing inventories on dealers websites. It just matter of convenience, Rich people delegate job to someone else because time costs more.
  • Jeff S Adam on Rare Classic Cars has a new purchase a 1968 LTD Brougham just over 9k original miles. He really finds some gems.https://www.youtube.com/watch?v=ZK8R-LhM1LM&ab_channel=RareClassicCars%26AutomotiveHistory
  • Jeff S @Lou_BC--Diamonds are not really rare DeBeers dominates the diamond market and created the market with advertising starting in the 1930s thru the 40s. Before that time diamonds were for the most part considered for the wealthy and diamond wedding rings were not that common. Go back 100 years and most women wore wedding bands made of gold, silver, or other metals. DeBeers dominating the diamond market also controls the supply of diamonds keeping the prices higher by restricting supply. Sound familiar? Oil companies have learned to restrict supply of oil as well.https://blog.hubspot.com/marketing/diamond-de-beers-marketing-campaign
  • Statikboy So they named it after the worst cracker."Perhaps that’s why the autonomous dream appeals to so many - they’ve never experienced satisfaction, or even fun, whilst operating a motorcar.""This 2022 Mazda CX-30 Turbo, for example, can certainly handle the drudgery of the daily commute with aplomb but can make a detour on a twisty two-lane a bit more enjoyable."While the autonomous dream doesn't appeal to me at all, I think the reason that it does appeal to so many is because it theoretically has the potential to make the drudgery of the daily commute a bit more enjoyable.
  • Jeff S Arthur and I might be in the minority but we miss cars like this. We will never see cars like this again and it is what it is. I did like driving my mothers 72 Sedan Deville and her 84 Chrysler 5th Avenue with leather interior and Boise Dolby stereo along with some of the other luxury cars I drove from this era. At least I got to experience them and if I want more I can always read Corey's well written articles and watch Adam on Rare Classic Cars.
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