Ineos Plans North American Dealer Network Ahead of Grenadier Launch

Chris Teague
by Chris Teague
ineos plans north american dealer network ahead of grenadier launch

If you had questions about how upstart automaker Ineos would sell its vehicles in the U.S., the company finally has some answers. The British chemical company turned automaker plans to release the Grenadier here sometime in 2023, and it plans to sell them through a dealer network with at least 35 stores in North America. 


According to Automotive News, Ineos already has 12 employees in the United States and will at least double that number by January 2023. The automaker has gathered 5,000 reservations in the U.S. and told the publication that its first hires have been in customer experience and marketing to help convert the reservations to paid sales.


Ineos used BMW drivetrain components but says that its connection with the German automaker doesn’t guarantee that we’ll see the SUVs on dealers’ lots. Ineos told Automotive News that it’s looking more at fit and enthusiasm over convenience.


The Grenadier takes a familiar but old-school approach to building off-roaders. Though it will eventually release a smaller electric model, Ineos’ initial offering will feature a turbocharged BMW straight-six, an eight-speed automatic, and a utilitarian interior. Think Land Rover Defender if it hadn’t become so deluxe in its most recent iteration. 


When it lands next year, the Grenadier will have tough competition from serious legacy automakers. Ford just released the Bronco Raptor, and there’s always the Jeep Wrangler waiting to snipe prospective off-road buyers. Perhaps the Grenadier’s biggest problem, however, is that the Land Rover Defender exists. With an estimated starting price of around $62,000, the Ineos aligns closely with the Defender’s $53,500 cost of entry.


[Image: Ineos]

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  • F. Jason Garriott F. Jason Garriott on Sep 09, 2022

    They're trying to poach some G-wagen buyers. Way similar look.

  • CoastieLenn CoastieLenn on Sep 12, 2022

    So let me get this straight- a brand new, untested and unknown manufacturer of an agricultural SUV with a BMW driveline, aerodynamics of a barn door, and self described "utilitarian interior" will produce an asking price of $62,000? I'm sorry, but WTF? I expect they sell literally 10's of these.

    • DenverMike DenverMike on Sep 12, 2022

      Stranger junk has happened. Remember the Stutz? All it would take is some Kardashian driving one on Tik Tok hitting a Starbucks on Rodeo or In-N-out even.


  • Tassos Why do you ask, "will this work for CHEVY"?? Who cares if it does not work for them? The question is, "will this work for GM as a whole, and for the Corvette brand in particular, and the answer is a resounding YES.
  • VoGhost I don't really care about sub-branding. I care about great product. GM should focus less on the branding and more on the great product part of the equation. Barra was appointed CEO on the premise of 'no more boring cars'. It hasn't worked out that way.
  • 28-Cars-Later Tim - I seriously did not log in just to complain but this site is completely jacked up now from a website design perspective. I always whitelisted for ten years but I had to turn on No Script because its just so horrible now, and with it on the layout looks even worse. I'm truly stunned by the callous design choices coming from on high, just wow.
  • 28-Cars-Later Corey I need talked down here:https://pittsburgh.craigslist.org/cto/d/pittsburgh-1999-cadillac-eldorado-etc/7561280135.htmlI talked to the seller, he said his father had it sent to a specialty shop to had the head bolts done which is the main design flaw in these. I need another car like I need another hole in the head... still...
  • Lou_BC The birfield joints on these older units tend to need a rebuild and are very expensive to replace.
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