Ford Just Gave the Bronco Sport a Significant Price Cut

Chris Teague
by Chris Teague

The Ford Bronco Sport might not be the rugged, go-anywhere SUV that its larger cousin is, but it’s a formidable off-roader in its own right. It’s also surprisingly affordable for what it brings to the table, and a new report from CarsDirect suggests it’s about to get even less expensive.

The publication uncovered a letter to dealers that outlines price cuts for the 2024 Bronco Sport, bringing prices down by close to $2,000 for some configurations. Pricing now starts at $29,795 before fees, $1,435 less than before. Two other trims, the Heritage Edition and Free Wheeling models, got $1,335 price cuts to a starting price of $32,365 for the former. Ford slashed prices on the Outer Banks variant by $1,980, giving it a $33,935 MSRP.

There weren’t many updates to the Bronco Sport for the 2024 model year. The Free Wheeling trim debuted, while the Outer Banks and Badlands trims picked up a new leather-wrapped steering wheel.

Powertrain options remain unchanged, with the turbocharged 1.5-liter three-cylinder holding as the entry-level mill. It makes 181 horsepower and 190 pound-feet of torque, while the available turbocharged 2.0-liter four-cylinder produces a healthier 250 horsepower and 277 pound-feet of torque. Both pair with an eight-speed automatic transmission and standard four-wheel drive.

Ford’s price cuts are a welcome change at a time when most vehicles become more expensive by the year. While it’s not a raging off-roader, it’s also refreshing to see a solidly capable SUV on sale for less than $40,000. That’s especially true when the automaker dropped the base trim of the larger Bronco, driving the starting price to more than $41,000.

[Image: Ford]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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2 of 26 comments
  • 28-Cars-Later 28-Cars-Later on Apr 15, 2024

    "The Ford Bronco Sport might not be the rugged, go-anywhere SUV that its larger cousin is, but it’s a formidable off-roader in its own right"

    No it's not.

  • ToolGuy ToolGuy on Apr 19, 2024

    TG likes price reductions.

  • Bkojote I'm proud to drive my Jeep, an American car that was made in Mexico and engineered in Italy for Brazil by a French-Italian company discarded by the Germans and now headquartered in the Netherlands.Sure my Renegade is a pile, but it's the same brand that made the XJ Cherokee! And that's as American as they come, as it was financed and engineered by the French whose colors are also red white and blue, and who could forget the Wrangler, which is proudly assembled in Ohio by a Korean firm they subcontracted to.
  • Paul Alexander Pretty cool that WalMart, the driving force behind consumer products all being Made-In-China and the destruction of Main Street USA, is considered patriotic.
  • Vatchy I don't see the problem. 99% of people I see on the road don't use turn signals anyway.
  • Slavuta Mazda3 is a great car @$20K inflation money
  • Tassos Maybe Fisker and his buddy Bob Lutz will buy a couple and use them to be BURIED IN THEM.