Dodge To End Production of Charger and Challenger At the End of July

It was a brilliant strategy. Minimal investment and they printed money even with having the best transmission on the market. Again this is an incredibly stupid decision. Ford can afford to lose billions on these EV side projects. Dodge does not.

If the strategy was to just milk these models for all they worth, and then take them and the whole brand behind the shed and end things, then not updating them was pure genius.

The thing is though, they did update them. A lot.

Interiors, exteriors, drivetrain, infotainment, suspension, etc.

Ajla--I believe an updated version of the Charger and Challenger would have not netted enough profit for Stellantis. Stellantis sees more potential in Ram and Jeep which have been the most profitable of the Chrysler acquisitions and that is the main reason that the Ram name was created to separate trucks from the Dodge brand in case Fiat decided to phaseout the Dodge brand. Chrysler after 2023 will be down to 2 minivans and Dodge will be down to the Hornet not enough to make either brand viable. If Stellantis wants to keep the minivans they could always rebrand them as Rams. I have doubts about ever seeing a Dodge or Chrysler EV.

FreedMike--I believe that was the exact strategy otherwise as you stated before a Dodge compact and midsize crossover would have been developed sooner. Stellantis has stated previously that they wanted to get as much profit as possible out of their American operations while investing less in new products unless it is a product that has a high profit margin and is a volume seller. True the profit margin is great on the Challenger and Charger but it is far from being a volume seller when compared to Ram trucks which also have a large profit margin. If Stellantis strategy was to do little updating and to milk the Challenger and Charger for all they could get and then take them behind the shed and end things then they more than met their strategy and it has been highly profitable. There is nothing like the discontinuation of a model or shrinking its size to increase sales in its last year. GM has successfully implemented this strategy in the past when it shrunk its full size cars in 77 and intermediate cars in 78. I myself rushed out and bought a new 77 Monte Carlo a car I always wanted when I found out GM was downsizing their intermediate cars and I saw the new 78 Monte. Chevy went so far as before introducing the new 78s to run TV advertisements to state the 77 Monte Carlo was the last of its breed and to get one while you can showing a Monte next to a race horse. After that the 77 Montes sold fast and dealers were running out of them. The ironic thing was that the 78 Monte outsold the outgoing 77. This was also true with the last of the 1976 full size cars and I remember at that time people buying them in droves including a boss I had at the time and ironically the downsize 1977 full size GM cars outsold the outgoing 1976s and dealers had sold out their existing inventory of remaining 1976s. I am sure the last of the Camaros will provide an uptick in sales as will the last of the Challengers and Chargers.

If they milked them and sunk the profits into growing and revitalizing their product line that would have been OK, but they didn't.

VoGhost's emissions exceed those of all combined ICEs.