Alfa Romeo Announces New Quadrifoglio Badge to Mark 100th Anniversary

Chris Teague
by Chris Teague

Alfa Romeo’s Quadrifoglio models offer the brand’s best performance, and the storied nameplate celebrates 100 years in 2023. To celebrate, Alfa redesigned the iconic Quadrifoglio badge with commemorative dates and updated colors. The automaker is also planning a party on June 25 to celebrate Quadrifoglio day, with a parade and flash mob open to Alfa Romeo clubs.

The new badge adds a gold triangle around the iconic four-leaf clover, and the “1923-2023” dates are printed at the bottom. Giulia and Stelvio Quadrifoglio models get the badges on the front quarter panels, and Alfa's images don’t show a dramatic departure from the previous logo.

Alfa said the first car to wear the badge was the RL Corsa race car in 1923. It showed up again in 1925 and helped differentiate Alfa’s race cars from those of parent company Scuderia Ferrari. Starting in the 1960s, the automaker began using the badge on road cars, including the Giulia Sprint GT Veloce and now the Giulia sedan and Stelvio SUV.

At the same time, Alfa’s racing department, Autodelta, is turning 60 this year. The shop helped Alfa Romeo achieve great success in the 1960s and 1970s, and its new logo combines its long-running checkered flag incorporated in a stylized “60”. The Italian flag and “1963-2023” dates complete the new look. 

[Image: Stellantis/Alfa Romeo]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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5 of 7 comments
  • VoGhost VoGhost on Feb 09, 2023

    A badge? They introduced a badge. We don't need no stinkin' badges!

  • Tassos Tassos on Feb 10, 2023

    and this is newsworthy (or, ala Seinfeld) spongeworthy, because?

  • Ltcmgm78 Ltcmgm78 on Feb 10, 2023

    The sedan is beautiful. I just wish it wasn't combined with the other attributes of European engineering that keep them from being reliable.

    • Art Vandelay Art Vandelay on Feb 10, 2023

      It is Italian. It's like going to a Guns N' Roses show. Axel coming out 2 hours late, cussing at the audience and throwing the mic is just part of the deal. If he just shows up and does his set you are somehow disappointed. So goes Italian cars. If you don't want drama and don't care how it looks, get one of those Toyota Crown things.

  • Art Vandelay Art Vandelay on Feb 10, 2023

    Please tell me that green one has a green interior option. Mother of God...Just take all my money.