Abarth 500e Ties Itself With Hollywood

Matthew Guy
by Matthew Guy

abarth 500e ties itself with hollywood

Collabs between car companies and the movie industry are nearly as old as the automobile itself; witness the innumerable tie-ups which have zipped their way across the silver screen. This year, Fiat is drumming up interest in its new Abarth 500e by attaching itself to the Mission: Impossible franchise.

Filmgoers who choose to spend a few bucks to see Mission: Impossible – Dead Reckoning, Part One will see a chase sequence in which Tom Cruise belts around the streets of Rome in a vintage ‘60s-era 500 Abarth. Seizing on this opportunity, the Italian brand plans to show off its upcoming all-electric Abarth 500e in conjunction with the movie. In other words, you know the so-called ‘hero color’ for this thing will be a shade of yellow very similar to the one that’ll show up on cinema screens in a couple of weeks.

As for the car itself, Fiat says it features a 113.7-kW (150ish horsepower) electric motor and a 42-kWh lithium-ion battery underneath its instantly recognizable shape. It marks the first time Abarth has gone electric since the last electron-powered 500 was badged as a workaday Fiat. Buff books and other outlets across the pond have been reporting this car has a trio of driving modes, some of which unlock more power than others. Anyone pining for an Abarth soundtrack can apparently switch on a sound generator to produce an artificial racket.

Whether the model will reach American shores in an effort to bolster the thin lineup in Fiat showrooms on this side of the pond is unclear. However, it wouldn’t make a lot of sense for the company to go through all this effort and shack up with a movie that’ll do big numbers in America if they have no intention to sell it here. But stranger things have happened.

Those of you with long memories will remember the late Sergio Marchionne, when asked by a Reuters reporter about the old 500e hatchback, famously said: “I hope you don’t buy it, because every time I sell one it costs me $14,000.” The man was nothing if not honest.

We wonder what he'd say about this one.

[Images: Fiat]

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4 of 23 comments
  • 3SpeedAutomatic 3SpeedAutomatic on Jul 05, 2023

    Would have made a perfect product placement in the upcoming Barbie movie.

    Barbie and Ken behind the wheel of a pink 500e!! 🚗🚗🚗🚗🚗🚗

    • ToolGuy ToolGuy on Jul 05, 2023

      Kenneth Sean Carson stands 6 feet tall (84th percentile male); Thomas Cruise Mapother IV is 5 foot 7 (24th percentile). Mr. Cruise is a better fit in the 500e.

  • 28-Cars-Later 28-Cars-Later on Jul 05, 2023

    "Sergio Marchionne, when asked by a Reuters reporter about the old 500e hatchback, famously said: “I hope you don’t buy it, because every time I sell one it costs me $14,000.” The man was nothing if not honest."

    The late, great Sergio on this 500e: Please don't buy it, because every time I sell one it costs me $24,000.

    • You need a rear swaybar and wheels. Stock it plows like a killdozer with it's little stock pizza cutter front rims. After that it's as tossable as any Abarth I've driven but with better weight balance. It fits 15 inch rims so plenty of good tires available

  • Theflyersfan The two Louisville truck plants are still operating, but not sure for how much longer. I have a couple of friends who work at a manufacturing company in town that makes cooling systems for the trucks built here. And they are on pins and needles wondering if or when they get the call to not go back to work because there are no trucks being made. That's what drives me up the wall with these strikes. The auto workers still get a minimum amount of pay even while striking, but the massive support staff that builds components, staffs temp workers, runs the logistics, etc, ends up with nothing except the bare hope that the state's crippled unemployment system can help them keep afloat. In a city where shipping (UPS central hub and they almost went on strike on August 1) and heavy manufacturing (GE Appliance Park and the Ford plants) keeps tens of thousands of people employed, plus the support companies, any prolonged shutdown is a total disaster for the city as well. UAW members - you're not getting a 38% raise right away. That just doesn't happen. Start a little lower and end this. And then you can fight the good fight against the corner office staff who make millions for being in meetings all day.
  • Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )
  • Thehyundaigarage Yes, Canadian market vehicles have had immobilizers mandated by transport Canada since around 2001.In the US market, some key start Toyotas and Nissans still don’t have immobilizers. The US doesn’t mandate immobilizers or daytime running lights, but they mandate TPMS, yet canada mandates both, but couldn’t care less about TPMS. You’d think we’d have universal standards in North America.
  • Alan I think this vehicle is aimed more at the dedicated offroad traveller. It costs around the same a 300 Series, so its quite an investment. It would be a waste to own as a daily driver, unless you want to be seen in a 'wank' vehicle like many Wrangler and Can Hardly Davidson types.The diesel would be the choice for off roading as its quite torquey down low and would return far superior mileage than a petrol vehicle.I would think this is more reliable than the Land Rovers, BMW make good engines.
  • Lorenzo I'll go with Stellantis. Last into the folly, first to bail out. Their European business won't fly with the German market being squeezed on electricity. Anybody can see the loss of Russian natural gas and closing their nuclear plants means high cost electricity. They're now buying electrons from French nuclear plants, as are the British after shutting down their coal industry. As for the American market, the American grid isn't in great shape either, but the US has shale oil and natural gas. Stellantis has profits from ICE Ram trucks and Jeeps, and they won't give that up.