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John Mohr

By on January 12, 2014

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For the first time in more than a decade, new car sales in India have failed to post a year-over-year increase. Instead, a sharp drop in sales spells bad news for carmakers with heavy investments in that important developing market.

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By on January 6, 2014

A woman and her horse: the pairing that GM hopes will persuade female consumers to consider the Chevrolet line of trucks. At a time when truck ads are pushing masculinity to absurd heights, it’s a bold move. Even so, it’s a fundamentally conservative approach to a difficult marketing problem.

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By on January 5, 2014

 

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“Coach says I’m not allowed to leave you alone until you’ve bought a new car.” The game was up, apparently.

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By on December 30, 2013

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Barring a last minute campaign from another manufacturer, Toyota will be number one in recalls on the American market for 2013. This will be the second year in a row that Toyota has topped the recall rankings. Since the 2009 sudden unintended acceleration controversy, Toyota has led the nation in recalls every year except 2011.

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By on December 30, 2013

DSC_0405Haven’t you heard the exciting news? There’s a new Corvette out this year! Cadillac is building convertibles again! The VW Vanagon has a water-cooled engine! Oldsmobile is offering some kind of voice warning doohickey and the FIRENZA HAS NEW TRIM OPTIONS!1!!11! All with interest rates hovering just under 13%! It’s 1984, and I just can’t wait to check out the goods at the auto show.

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By on December 23, 2013

Mercedes-Benz C250, AMG Line, Avantgarde, Diamantsilber metallic

Mercedes-Benz has been making improvements to its manufacturing facility near Tuscaloosa, Alabama in anticipation of the introduction of the all-new 2015 C-Class.  On December 18, Mercedes held a grand opening ceremony for a new 900,000 square foot parts logistics center at the plant.  Mercedes claims the $70 million dollar facility will employ 600 people.

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By on December 23, 2013

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Image from Twitter @craigsfrost

Positively or negatively, mass transit is often viewed as a social leveler. Rich and poor alike ride the subway in New York, London and Berlin. Atlantans of all economic and social backgrounds make use of MARTA’s facilities, as they do in many other American cities where public transit is the most efficient way of navigating the inner cities. Of course, these are public systems, funded by fares and taxpayer money.

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By on December 19, 2013

An imposing, expensive log home dominates a clearing, reclaimed from the rugged pine-infested wilderness that surrounds it. Smoke rises from the chimney, overlaying the picturesque mountain peak in the background. In front of the home, a man leans over the open engine bay of his obviously new truck. The chrome gleams, despite the trail mud artistically bespattered on the sides. As the camera zooms in, he looks up from the engine bay and smiles. His tousled hair, unshaven stubble, and harmonious blend of over-25-under-40 facial features comport well alongside his worn cowboy boots, perfectly soiled jeans and carefully rumpled flannel shirt. He wipes his hands with a rag, looks back at the house for just a moment, and then turns to the camera.

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By on September 9, 2013

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For the third time this year, workers at Hyundai’s Montgomery, Alabama, assembly plant have set a production record. The factory turned out a grand total of 37,764 cars in August, 390 more than the previous May record. After an expansion last year, the plant now operates on a 24-hour schedule Monday through Friday. Even so, the company still claims that production constraints are holding back sales, especially of the Sonata and Elantra.

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By on August 28, 2013

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                 In a push to get younger consumers into dealerships, Lincoln has undertaken a crash rebranding program. Ford is pushing dealers to upgrade facilities, as well as retraining sales staff in the lingo of “progressive luxury.” Chic furniture and flatscreens are some of the stereotypical dealership improvements that Lincoln hopes to persuade dealers to implement. But there’s one initiative that’s certainly out of the ordinary: the creation of a Lincoln-specific scent, to be wafted through dealerships.

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By on August 25, 2013

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TTAC has a long tradition of digging deep into manufacturer sales data, frequently focusing on retail versus fleet sales. It’s become commonly accepted that high fleet percentages are a sign of weakness in product lines, at least as far as retail consumer preference goes. The traditionally low fleet percentages of Japanese brands have been singled out as evidence of those companies’ ability to attract crucial retail dollars, or at least their superiority in matching production to demand. And they were right. For many years, Toyota and Honda in particular could count on strong retail sales of premium-priced products in a way that the Big 3 couldn’t. Changing trends in the American vehicle market are undermining this model, though.

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By on August 19, 2013

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This past Friday, Jack reported on Continental’s decision to remove its ATE Super Blue brake fluid from the market, citing its non-compliance with federal motor vehicle safety standards. Apparently, Super Blue ran afoul of regulations regarding the coloration of brake fluid in motor vehicles. It’s not clear exactly what led Continental to recall the product now after years on the market, but it’s obvious why: blue brake fluid is a no-go according to American regulators. As Jack pointed out, this apparent government overreach has cost consumers another choice that amateur racers in particular found useful. Commenters on that story debated the relative merits of regulating automotive fluid colors, in particular brake fluid. So just how regulated are fluid colors anyway, and do those regulations help or hurt consumers overall?

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By on August 15, 2013

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As much of America redevelops in the direction of increased urbanization and strip-mall suburbia, small downtowns have either dried up or re-purposed themselves as purveyors of quaint fashion and entertainment. Such is the case with Opelika, the sister town to Auburn. Boutiques, restaurants, and antiques places have mostly replaced the hardware stores and other obsolete staples of small-town commerce. I come from a family of enthusiastic collectors of rare junk, but even I can see the occasionally sad irony of a town selling pieces of itself just to get by. A few weeks ago, however, I spotted a prominently displayed chunk of the past that defied my expectations. Instead of distressed Americana on sale, one shop had a very English relic I didn’t expect to see in this part of the country. I returned later to take a closer look.

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By on August 8, 2013

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  0% financing for 60 months. Up to $2,000 in dealer rebates, most of which winds up going into customers’ pockets. Rental lines bulging with high-trim sedans as dealers desperately attempt to shovel away product and make room for truckloads of new arrivals. Savvy shoppers are shaving three, four, and even five grand off of MSRP as average transaction prices land in the basement for the class. Despite massive inflows of manufacturer cash, sales volume stagnates and declines as competitors grab more and more market share. All in merely the second model year of Toyota’s marquee product, a legendary nameplate with a (supposedly) loyal customer base and years of carefully-crafted reputation. What, pray tell, is going on here?

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By on August 4, 2013

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This weekend was the end-of-summer graduation at Auburn, and like all such events, it brought an avalanche of rental cars to our Loveliest Village on the Plains™. Amidst the ubiquitous Chryslerbishis and engineering-excellence-cum-fleet-staple Camrys, I spotted a couple of newish Jettas and Passats wandering about town, crooked rental bar stickers applied with obvious indifference. I saw one particular rental Jetta sitting in the parking lot not far from the bookstore when I went to pick up some cut-price tomes. Coated in dust and wearing those ugly DUI-style New York plates, it was a forlorn sight. I couldn’t help but think of it as a reminder that the road to hell can be paved with tax breaks as often as it’s paved with good intentions; at least that’s the case if you happen to be governor of Tennessee.

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