Ram Jolts Ford a Day Before Lightning Launch

ram jolts ford a day before lightning launch

The perpetual cycle of one-upmanship in the pickup truck game seems to be continuing at a breakneck pace into the electric era. The in-yer-face Ram brand, never one to shy away from bold or poke-the-bear marketing, let fly with a Twitter post touting their upcoming Ram EV – one day before the scheduled launch of the all-electric Ford F-150 Lightning.

Cheekily stating they’re looking to ‘steal some thunder’, Ram’s post shows the light signature of what’s expected to be the Ram EV, an all-electric pickup that will likely use a platform completely different from existing Ram half-ton trucks. The teaser video doesn’t show much beyond what we’ve already seen, including some details which first surfaced at the company’s EV Day last year.

https://twitter.com/RamTrucks/status/1518577924479365121

While still shrouded in mystery, official teaser sketches of the Ram EV seem to show a truck that will employ a sleeker body than that of the current gas-powered Ram, a tack that has also been taken by Chevy with its all-electric Silverado. Bank on the usage of the STLA Frame platform to underpin this truck, using motors at the front and rear with a flat battery underneath the cab area. Range and price are all question marks for now but it’s worth mentioning that both Ford and Chevrolet have priced base models of their EV pickups at just a skiff under $40,000.

Those of you who’ve been paying attention will quickly note that Ford is currently far ahead of Ram in terms of bringing an all-electric pickup truck to market. The crew at the Glass House is holding an event later today to celebrate the start of Lightning production, beating Ram to the punch by several leagues and an epoch. Ford is scheduled to begin production of the Lightning today, a few months before Stellantis is even ready to show a prototype of their rig; that event is planned for the autumn of this year. The first media drives for the Lightning are next week, TTAC will be there. Pundits expect a Ram EV to pop up in showrooms in the 2024 calendar year. It will be preceded by an all-electric Promaster work van.

Like it or not, EV trucks are on their way, marking a significant change in the way these rigs are used. But if the marketing bravado is any indication, the ‘anything you can do I can do better’ attitude isn’t going anywhere.

[Image: Ram]

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  • Jeff S Jeff S on Apr 26, 2022

    Got to give credit to Ram they have generated some excitement with their redesigned Rams and with their great interiors. Ford is still No 1 in truck sales but Ram has really brought out their A Game. Ram is definitely giving it their all. Now its time for a mini Ram.

  • Wjtinfwb Wjtinfwb on Apr 27, 2022

    I like the RAM in ICE form, but given my experience with myriad electrical issues with both my Chrysler 300 (lemon law'd) and Grand Cherokee, I'll pass on an all Electric vehicle from FCA/Stellantis for awhile.

    • See 3 previous
    • 28-Cars-Later 28-Cars-Later on Apr 28, 2022

      @Jeff S Thanks.

  • Kcflyer I think it's ugly. Unless they lengthened the cab the back row is still useless for me anyway. Price is proof that I may have purchased my last new vehicle
  • Ltcmgm78 I must laugh because this is an expansion of the old question of why car manufacturers don't build less expensive cars. There's no money in it! As long as virtue signalers have the long green to buy the pricier EVs, there won't be any affordable ones until most of the demand for the expensive ones are met. Economics, you know. New technologies always progress this way. The future Chevy Vega on the Ultium platform is a long way off.
  • Daniel J Also, the additional 20K is spread out over a loan, which could end up closer to 24K.
  • Wolfwagen When will GM and Dodge/Ram come out with a BOF 2 door sport utility? Im not one that jumps on the first year new vehicle bandwagon, but for a new Ramcharger, I'd sleep out in front of a dealership for days to be first in line for preordering (or infront of my computer for hours)
  • Wolfwagen Is it me or does the front end look like a smaller silverado?
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