The Right Spec: 2022 Ford Maverick

Matthew Guy
by Matthew Guy

Thanks to all of you who welcomed this new series when it appeared on your digital screens last week. Experiments can fall flatter than that can of 7Up you left out overnight, and we’re glad this one made the cut.

Given the BnB’s propensity for small pickup trucks with blue ovals on the grille (remember Sajeev’s understandable but slightly terrifying infatuation with his last-gen Ford Ranger?), the new Maverick makes a perfect foil for the second entry in The Right Spec series of posts.

Ford is making a lot of noise about Maverick’s base price just sneaking in under 20 large before the inevitable destination fee. However, there’s a case to be made that anything with an open truck bed (no matter its overall length) should be able to tow more than a utility trailer filled with a few bags of soil. Upgrading the base XL trim to include Ford’s 2.0L EcoBoost engine increases the price to $21,080 but brings more pulling power to those underhood horses. This is a sum of $1,200 less than the non-EcoBoost XLT truck, by the way.

Someone deep within the bowels of the Glass House must have imbued people in charge with more than a few grains of sense since the so-called ‘4K Tow Package’ is available as a $725 stand-alone option that doesn’t require the selection of a sunroof or coffee maker or annual subscription to Mad Magazine (and yes, we know Mad ceased publishing; our tepid joke stands). It includes a trailer hitch receiver with a 7-pin harness, an oil cooler for the transmission, and a snazzy high-capacity radiator. With it, the Maverick can tow 4,000 pounds.

The company also has the intelligence to offer more than sad-sack greyscale colors on the XL, including the Velocity Blue shown here. An 8-inch infotainment screen, LED headlamps, and automatic emergency braking are all part of the deal. About the only further recommendation your author will make is to consider the optional sliding rear window, a feature that greatly increases a truck’s functionality in certain cargo situations and provides a bit of ventilation for us old guys who miss the days of vent windows. We must note the caveat that Ford forces the selection of CoPilot360 (because lane-keeping has so much to do with a sliding rear window).

This brings us neatly to a pre-destination price of $21,875 for a mini-truck with a 54-inch open bed and the capability to tow 4,000 pounds. Considering inflation, that would be equivalent to splashing out $11,750 on a new-for-’93 Ranger pickup. Base price of a two-wheel-drive Ranger SuperCab XL that year? Precisely $11,775 before a smattering of options, netting you a truck far less powerful and lavishly equipped than today’s Maverick.

Are we right on the money this week? Sound off below.

Please note the prices listed here are in American dollars and currently accurate for base prices exclusive of any fees, taxes, or rebates. Your dealer may (and should) sell for less (obscene market prices notwithstanding). Keep your foot down, bone up on available rebates, and bargain hard.

[Images: Ford]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • GoFaster58 GoFaster58 on Jun 21, 2021

    I plan on trading my 2018 Ram for the new Maverick. Ford screwed up by stopping production of the old Ranger.

  • Armadamaster Armadamaster on Sep 20, 2021

    How many different "small" trucks does Ford have to make to do what the old Ranger did by default?

  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
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