Faraday Future Returns, Discusses Going Public With Reverse Merger

Matt Posky
by Matt Posky

Faraday Future is hoping to go public through a reverse merger, proving that the finances associated with electric vehicle startups rarely operate within the confines of reality. Founded by Chinese businessman Jia Yueting in April 2014, the company began making waves the following year when it announced a plan to invest over $1 billion a factory in Nevada (its first) and went on a massive hiring spree. With the help of millions in government tax incentives, the plan was to start building some of the world’s most advanced EVs by 2017.

But people were becoming suspicious as early as 2016, when questions were raised about where the money was coming from and how much was left. By year’s end, work on Faraday’s Nevada facility had been suspended indefinitely. Following a lightly-botched presentation of its future product in early 2017, more outlets began to report the company was quickly running out of money as it backed out of several more projects. Months later, an internal power struggle left founder Jia Yueting as the primary decision-maker. Faraday Future spent the next few years scrambling to repay its debts and scrounging for (mostly Chinese) investors that might get it closer to its ultimate goal of building cars.

Yueting has since declared bankruptcy and handed the corporate reins to Carsten Breitfeld, who ran BMW’s i8 program and worked as CEO for Chinese EV startup Byton ( which has suspended operations). He seems extremely excited about the prospect. Probably because rival Nikola managed to spin straw into gold using a reverse merger and special-purchase acquisition company (SPAC) earlier this year.

Your author has compared the two firms on numerous occasions, often suggesting Nikola would become the “next Faraday Future” by using slick presentations and marketing materials to woo investors. That’s roughly what happened, too — with the student eventually becoming the master. Aided by VectoIQ Acquisition Corp., Nikola’s valuation reached $13 billion over the summer and it negotiated a partnership with General Motors. Unfortunately, the company is now under investigation by the Securities and Exchange Commission and the Department of Justice over securities fraud allegations.

Apparently, Faraday Future thinks that’s the perfect recipe for its own business model … presumably without the fraud allegations. “We are working on such a [SPAC] deal … and will be able to announce something hopefully quite soon,” Breitfeld explained to Reuters this week.

From Reuters:

Breitfeld declined to say who Faraday is negotiating with or when a deal would close.

A SPAC is a shell company that raises money through an initial public offering to buy an operating entity, typically within two years.

SPACs have emerged as a quick route to the stock market for companies, particularly auto technology startups, and have proven popular with investors seeking to echo Tesla Inc.’s high stock valuation.

Will it work? Hell, probably. Faraday Future seems incapable of dying. Every time you think you’ve seen the last of it, it resurfaces a few months later to make an announcement that it’s still active. Current goals include raising a minimum of $800 million to launch its flagship FF91 and proving to the world it has evolved as a company, now that management has changed.

“Because of the history and sometimes the bad news of the company, not everyone is really trusting us,” Breitfeld said. “They want to see that we’ve become a stable company.”

Doesn’t seem like a lot to ask but how many other electric startups have actually had to do that to cash in? Despite all of its missteps over the last few years, Faraday Future will probably continue on as if nothing happened.

[Images: Faraday Future]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends and regulations. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied, he pivoted to writing about cars. Since then, he has become an ardent supporter of the right-to-repair movement, been interviewed about the automotive sector by national broadcasts, participated in a few amateur rallying events, and driven more rental cars than anyone ever should. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and learned to drive by twelve. A contrarian, Matt claims to prefer understeer and motorcycles.

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  • SCE to AUX SCE to AUX on Oct 06, 2020

    "...investors seeking to echo Tesla Inc.’s high stock valuation" Sure, by shortcutting all the hard-work steps that Tesla followed over its 17-year history. That's just stupid, and FF will not live forever. TTAC is that FF isn't even alive now.

    • Art Vandelay Art Vandelay on Oct 06, 2020

      Agreed. If a Carmakers wants to echo Tesla's high stock values then they should echo Tesla's approach and build cars that people want to buy

  • 07NodnarB 07NodnarB on Oct 07, 2020

    So close, yet so far away...I almost feel bad for the company.

  • Gray Here in Washington state they want to pass a law dictating what tires you can buy or not. They want to push economy tires in a northern state full of rain and snow. Everything in my driveway wears all terrains. I'm not giving that up for an up to 3 percent difference.
  • 1995 SC I remember when Elon could do no wrong. Then we learned his politics and he can now do no right. And we is SpaceX always left out of his list of companies?
  • Steve Biro I’ll try one of these Tesla driverless taxis after Elon takes one to and from work each and every day for five years. Either he’ll prove to me they are safe… or he’ll be dead. Think he’ll be willing to try it?
  • Theflyersfan After the first hard frost or freeze - if the 10 day forecast looks like winter is coming - that's when the winter tires go on. You can call me a convert to the summer performance tire and winter tire car owner. I like the feel of the tires that are meant to be used in that season, and winter tires make all of the difference in snowy conditions. Plus, how many crazy expensive Porsches and Land Rovers do we see crashed out after the first snow because there's a chance that the owner still kept their summer tires on. "But...but...but I have all wheel drive!!!" Yes, so all four tires that now have zero grip can move in unison together.
  • Theflyersfan One thing the human brain can do very well (at least hopefully in most drivers) is quickly react to sudden changes in situations around them. Our eyes and brains can quickly detect another driving dangerously, a construction zone that popped up while we were at work, dense fog out of nowhere, conflicting lines and signs on some highways, kids darting out between cars, etc. All of this self driving tech has shown us that it is maybe 80% of the way there, but it's that last 20% that still scares the crap out of us. Self driving computers can have multiple cameras feeding the system constant information, but can it react in time or can it work through conflicting data - think of construction zones with lines everywhere, orange signs with new exit information by the existing green exit sign, etc. Plus, and I think it's just GM's test mules, some systems require preexisting "knowledge" of the routes taken and that's putting a lot of faith in a system that needs to be updated in real time. I think in the next 15-20 years, we'll have a basic system that can self drive along interstates and highways, but city streets and neighborhoods - the "last mile" - will still be self drive. Right now, I'd be happy with a system that can safely navigate the slog of rush hour and not require human input (tapping the wheel for example) to keep the system active.
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