Pick-Up STX: Ford Adds Appearance Package to Ranger

Matthew Guy
by Matthew Guy
pick up stx ford adds appearance package to ranger

Seizing the opportunity to introduce another appearance package instead of building the Raptor version that everyone wants, Ford has introduced a new STX Special Edition Package on the 2021 Ranger.

Suits at the Blue Oval assert that roughly three-quarters of Ranger customers have appended appearance packages to their new trucks, making such additions to the order sheet an easy (and profitable) decision. Externally, the STX Special Appearance Package adds 18-inch black-painted wheels wrapped in meats sized 265/60 from an as-yet indeterminate supplier (zoom in and you’ll see the brand’s been scrubbed).

Inside, the package endows Ranger with a jazzy 8-inch center touch screen featuring satellite radio and Apple toys, dual-zone climate control, silver-painted interior accents, and privacy glass with rear defrost.

“Ranger customers are asking for new options to help make their trucks their own and we hear them,” explained a talking head from Ford marketing. “STX has been a strong seller on the base Ranger, but we’ve heard from some customers who want even more style and more tech in their XL trucks.”

It’s worth noting that fitting a Ranger with this STX Special Edition kit requires selection of the existing STX Appearance Package which bestows fog lamps, tow hooks, and slightly snazzier seats to Ford’s littlest pickup. Doing so adds $2,130 to the sticker price of a base Ranger XL since it forces one to also fit Equipment Group 101A that features the likes of cruise control and power mirrors.

In other words, this new $995 option will balloon the bottom line by well over three grand. This is good news for investors who like to see ever-climbing average transaction prices but bad news for anyone looking to keep a lid on payments. A no-options Ace of Base truck starts at $24,410.

Elsewhere in the Ranger wheelhouse, a Tremor off-road package was added earlier this year to tide over Blue Oval gearheads who were hoping for a Ranger Raptor before the next-gen truck arrives a couple of years from now. Those hopes continue to dim since, in addition to the Tremor, Ford is also exuberantly pushing a triumvirate of off-road performance packages bearing the designations of Levels 1 through 3.

[Images: Ford]

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5 of 22 comments
  • Oberkanone Oberkanone on Sep 24, 2020

    Ford is experiencing success with lower cost Rangers. Not unexpected with Ranger as buyers with more cash move up to full size. Adding appeal to these entry level Rangers is a smart move by Ford.

    • Golden2husky Golden2husky on Sep 24, 2020

      It makes sense to have a nice option list and the ability to purchase a "small" truck with all the goodies available. It's pure profit for the manufacturers and frankly, not everybody loves the bloat of today's full size trucks.

  • Gearhead77 Gearhead77 on Sep 24, 2020

    I recently sold my 17 Golf and leased a truck. I’m not a truck person, but I wanted something different. I don’t tow, camp or hunt or fish, nor do I off-road. I drove a used Ram V8 4x4 crew cab and it was wonderful, but it was huge and I don’t need that much truck. I don’t like GM, so Colorado/ Canyon were out. Tacoma still looks and behaves like the 2002 my brother had, see also Nissan Frontier. So I was down to the Ford camp and Honda Ridgeline. Ford has done this STX package on F150, so I drove a supercab STX 4x4 ( 2wd is a curse word for pickups in western PA). It wasn’t terrible, the 2.7 makes good power, the 10 speed auto is busy but works. The truck didn’t feel or look bad, nor did it look cheap or work truck-ish in STX trim. But I just didn’t need or want that much truck and the rear hinged supercab doors would be a pain in most parking lots. You never forgot you were driving a large truck. Ranger was ok, but I could paid nearly the same for the Ranger on lease (or buy) as I would have with an F150 because of incentives. Coming out of a VW into a Ranger, the Rangers interior looked and felt cheap, wasn’t particularly roomy or comfortable. The ride was bouncy, not something I wanted for my occasional 4 hour highway drives. This STX 4x4 crew cab package was minimally equipped and still 34k. It’s not crank windows and no air like it was in the day, but it’s still not what , in my mind, a 34k vehicle is supposed to be. That’s about 4K too high really and it only gets worse from there in XLT or Lariat trim. Ranger below 35k is a decent value, above that is BS. So, I have a Ridgeline lease on the RTLE trim, which lacks nothing and gives me versatile “truck” I wanted without being too truckish. It’s a suburban dad truck and I’m fine with it.

    • See 1 previous
    • Cardave5150 Cardave5150 on Sep 25, 2020

      @JMII How sad that this is the "nice" interior.

  • Lou_BC "They are the worst kind of partisan - the kind that loves their team more than they want to know the truth."Ummm...yeah....Kinda like birtherism, 2020 election stolen, vast voter fraud, he can have top secret documents at Mar-lago, he's a savvy business man, and hundreds more.
  • FreedMike This article fails to mention that Toyota is also investing heavily in solid state battery tech - which would solve a lot of inherent EV problems - and plans to deploy it soon. https://insideevs.com/news/598046/toyota-global-leader-solid-state-batery-patents/Of course, Toyota being Toyota, it will use the tech in hybrids first, which is smart - that will give them the chance to iron out the wrinkles, so to speak. But having said that, I’m with Toyota here - I’m not sold on an all EV future happening anytime soon. But clearly the market share for these vehicles has nowhere to go but up; how far up depends mainly on charging availability. And whether Toyota’s competitors are all in is debatable. Plenty of bet-hedging is going on among makers in the North American market.
  • Jeff S I am not against EVs but I completely understand Toyota's position. As for Greenpeace putting Toyota at the bottom of their environmental list is more drama. A good hybrid uses less gas, is cleaner than most other ICE, and is more affordable than most EVs. Prius has proven longevity and low maintenance cost. Having had a hybrid Maverick since April and averaging 40 to 50 mpg in city driving it has been smooth driving and very economical. Ford also has very good hybrids and some of the earlier Escapes are still going strong at 300k miles. The only thing I would have liked in my hybrid Maverick would be a plug in but it didn't come with it. If Toyota made a plug in hybrid compact pickup like the Maverick it would sell well. I would consider an EV in the future but price, battery technology, and infrastructure has to advance and improve. I don't buy a vehicle based on the recommendation of Greenpeace, as a status symbol, or peer pressure. I buy a vehicle on what best needs my needs and that I actually like.
  • Mobes Kind of a weird thing that probably only bothers me, but when you see someone driving a car with ball joints clearly about to fail. I really don't want to be around a car with massive negative camber that's not intentional.
  • Jeff S How reliable are Audi? Seems the Mazda, CRV, and Rav4 in the higher trim would not only be a better value but would be more reliable in the long term. Interior wise and the overall package the Mazda would be the best choice.