Ford Touts Expanded Partnership With Mobileye for Next-gen Driver Assist

ford touts expanded partnership with mobileye for next gen driver assist

Despite urging buyers to venture far from the beaten path with its new Bronco, Ford knows the bulk of its customers will want to keep their tires planted firmly on blacktop, and chances are they’d like the car to handle some of the responsibilities, too.

With that in mind, Ford reached a deal with Mobileye to develop and provide a key element of the brand’s driver-assist hardware. Note that we’re not calling it semi-autonomous, and with good reason.

Reaching Level 1 and 2 autonomy is for any automaker looking to advertise added safety and limited hands-off driving, but neither level equals “autonomous driving.” Drivers must remain aware of the road ahead and ready to take over in an instant. Tesla’s Autopilot and General Motors’ Super Cruise are among the Level 2 systems out there.

Ford’s recently-announced Active Driver Assist will join the fray in 2021, appearing on such vehicles as the Mustang Mach-E, F-150, and other new-generation models. Helped into existence by Mobileye’s EyeQ camera-based system, the tech suite will keep an eye out for oncoming obstacles and intervene if necessary. With the Mobileye deal in the bag, the firm’s logo and name will appear on vehicles’ infotainment screens.

Beginning life as an Israeli startup, Mobileye soon captured the attention of Intel, which bought the firm in 2017.

Mobileye’s sensors and related software is an essential dance partner for Ford’s lane-keeping and lane-holding features, as well as collision warning and pedestrian detection. The features, found in the company’s Ford Co-Pilot360 driver-assist suite, spans the company’s vehicle range. Active Driver Assist will proliferate through the lineup once that system comes aboard.

“While Ford and Mobileye have worked together for years, this marks the first time Ford is committing to the company’s technology for the entire lifecycle of its next-generation vehicles,” the automaker said in a release. “Both parties will work with designated Ford Tier 1 providers to supply the technology for vehicle integration.”

[Image: Ford]

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  • Mcs Mcs on Jul 20, 2020

    Even Tesla ditched Mobileye. Good luck Ford.

  • Andrew Andrew on Jul 20, 2020

    My job retrofitted some of Mobileye's aftermarket "solutions" and they're awful. They pick up cracks in the road as lane lines and bark at you for leaving your lane, it thinks pedestrian crossing signs are actual pedestrians and I've also had it issue deafening forward collision alerts when there were no cars anywhere near me. I've also had it read a 20 mph speed limit sign as 70 and a 55 sign as 35. Yeah. Color me unimpressed.

  • Fred This owner likes the odd ones as it looks like Triumph Stag in the garage.
  • Bwell Glad to see Crosley getting his due. Maybe not a genius but a great innovator. It's a shame that his company, which was hugely successful, just sort of faded away.One quibble - UC is not in College Hill but in Clifton, or more properly University Heights.
  • JMII "Some U.S. automakers have even begun considering bringing back discounts and incentives which were scrapped during the pandemic as supply constraints became a major issue."If sales drop off then this is the cure. Economics 101. Its about time people realized that paying over MSRP is stupid. I have held off purchasing a new vehicle for almost a full year now due to current conditions.My wife would love to have an EV but at current prices its just not happening. However the same is true for ICE vehicles. Vehicle prices are just too high overall right now and our current fleet continues to function perfectly so we see no reason to upgrade. I could careless what the Jone's down the street do or think.
  • TheEndlessEnigma More Ferrari "quality".
  • EBFlex This is not news. People don’t want autonomous vehicles just like they don’t want EVs. Both are unnecessary and dangerous.