Paging Raymond Loewy: Volkswagen ID.4 Leaked


Hey, look — it’s Volkswagen’s upcoming electric crossover! Leaked on the vwidtalk.com forum and spied by Jalopnik on Wednesday, the MEB-platform EV, which will one day roll out of Chattanooga Assembly, apparently used a Coke bottle for a muse.
Shunning straight lines as well as gasoline, the ID.4 has been spotted disguised as both an Opel and a Kia, but these photos bare all.
VW referred to it as the ID Crozz back when it was still an idea on a drawing board, but the vehicle’s arrival in reality apparently didn’t require the appearance of a more conventional name. “Crozz” can be seen on the liftgate.
Expected to be powered by an electric motor fore and aft, allowing all-wheel drive functionality, the ID.4 Cross is said to boast up to 310 miles of range on the optimistic European WLTP cycle. That would mean an EPA range in the high 200s.
As the compact ID.3 hatch isn’t coming here, the ID.4 Cross will be the first ID-badged vehicle to enter U.S. showrooms. A Microbus-style people hauler is expected to follow. Like the other MEB-platform vehicles currently under development, interior space will probably be unusually voluminous — a distinctive perk of using such a platform and shunning conventional engines.
One hopes VW has figured out its software gremlins by then.

ID.4 teasers reached us in March in the form of renderings released by the automaker. The vehicle should have had some form of debut by now; alas, the coronavirus pandemic scrapped public viewings en masse. It may also have pushed back the model’s release. Slated for production at VW’s Zwickau, Germany assembly plant, the ID.4 was expected to reach buyers late this year or early next, with assembly of U.S.-bound models swapping to Chattanooga in 2022.
It isn’t known whether that timeline has changed. The first models built and sold in Europe are believed to be single-motor, rear-drive examples more suited for the region. Instant torque and all-wheel motivation are big American sales drivers, though fully electric fandom remains mainly the domain of Tesla and its devout, tech-obsessed disciples.
VW would like a big piece of that action. Indeed, the automaker’s goals for its ID line are lofty, to say the least, and it isn’t backing down on anything, even in light of the pandemic.
Still, VW faces an uphill climb in the U.S. marketplace, as it doesn’t possess the “disruptor” cap and aura of moral purity enjoyed by current EV leader Tesla. If EVs are to become mainstream, and we’re told they absolutely must and will, that’ll have to change.
Shapely, with pronounced hips and, um…bust(?), the ID.4 at least offers fake side scoops and a partially functional lower air opening to avoid scaring off would-be intenders. It looks conventional enough, with what appears to be faux brushed metal brightwork arching over the side windows from D- to A-pillar. Gotta get noticed somehow.
The lack of tailpipe is still jarring to see, but the lower body and wheel arch cladding seems right at home on a vehicle of this shape. As the forum post reveals, a range of wheel designs will be in the offing.
[Images: vwidtalk.com]
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I think the long-running trope that Tesla’s ability to successfully sell EVs where other automakers fail is solely due to their cult status or, as the writer puts it, having an “aura of moral purity” is, quite frankly, horse s**t. It’s true that Tesla customers are extremely passionate, but, much like Apple, their product design was successful at creating that passion compared to the competition. Furthermore, beyond just having a strong brand, there are several key, logical reasons why customers consistently choose Tesla even when other automakers seem to put out comparable products. 1. Design. Take the Chevy Bolt, for instance. It technically beat Tesla to the punch with a 200 mile range EV in the 35K price range. Yet, it looks like a goofy, poorly-proportioned mess. The Model 3, on the other hand, actually looked like a nice car that most people wouldn’t be embarrassed to be seen in. This same fact is true for the only other 200-mile range EV in this price range in the US: the pathetic-looking Nissan Leaf. As far as the Model S and Model X there are equally as few genuine competitors in the full-size luxury electric car space. Mercedes could have made an all-electric S class with 300 mile range, Audi could have done the same with an electric A8 and handily competed with the Model S. They have chosen not to do so year after year after year, with the same stupid excuse “oh the market isn’t ready yet” while people with the means to do so continue to buy Model S and X. 2. Electric charging infrastructure. Tesla put the effort into developing and building its own high-speed charging network. Quite simply, when you want to buy an electric car, it’s hard not to think “gee, if I want travel long distances, Tesla pretty much has me covered, but no other car brand does.” As a rational customer, it’s almost impossible to ignore this massive advantage that Tesla has in terms of charging network in most of the US. If a startup with limited resources can build their own charging network, why can’t Ford? Or GM? The answer is that they can, but they just haven’t. 3. Range. As I alluded to above, Tesla cars consistently have more range than other EVs on the market within comparable price points with few exceptions. Most EV offerings on the market are simply there to comply with California regulations and have ranges so low that most Americans don’t feel comfortable buying them. I can assure you, the reason EVs don’t sell is not because people don’t want them, it’s because other automakers in the US haven’t even come close to truly committing to competing in the EV space. They use the same stupid excuses about their not being a market and people not being ready to buy EVs. All they have to do is copy Tesla: Make a car with good range that doesn’t look stupid and build a high-speed charging infrastructure so your customers can use their EVs to drive long distances. That’s f**king it. Established automakers are more than capable of doing this, but none of them have done this, not GM, not Ford, not VW, not FCA, not anybody. At the end of the day people put serious thought into buying a car, and the reasons they buy Teslas is not just because they’re brainwashed fanboys. There’s simple and logical reasons why Tesla makes sales, whether you acknowledge it not. Just put yourself in the shoes of a customer and it’s not hard to see the truth. And, after all, isn’t The truth what this website should be about?
Teslas are actually engineered well going by the critiques on the teardowns. The build and paint problems can be fixed post-purchase. Once those problems are fixed, you'll end up with a really great well-engineered car. The Tesla community doesn't deny the build issues. They're the ones doing the most reporting about the problems.