Nissan Ariya Debut Coming In July; CEO (Again) Promises to Right the Ship

Steph Willems
by Steph Willems

I’m your man, Nissan CEO Makoto Uchida told shareholders at an annual meeting Monday, promising to take a pay cut while firming up the fiscal foundations of an automaker that was floundering even before the pandemic hit.

Nissan rolled out a very different kind of four-year plan in late May. Cost-cutting and consolidation is the name of the game going forward, but shareholders often want more assurance than a blueprint can provide.

“I will put Nissan’s growth back on track,” Uchida told attendees of the downsized Yokohama meeting, per Bloomberg. “We will make the utmost effort to resume shareholder returns as soon as possible.”

The CEO, who took on the job only last December, reiterated his promise to resign if things don’t go as planned. Already, he’s freezing executive pay and slashing his own compensation by half; the automaker’s lineup will be streamlined, with wasteful plants dropped and its presence in markets like Europe dialed back as it seeks to free up $2.8 billion in annual costs by 2024.

Music to a shareholder’s ears, but what’s there for a buyer to look at? For starters, the Ariya, an electric crossover Uchida said will see a public debut on July 15th, as reported by Automotive News. The crossover space is where the EV action is, and Nissan needs to compete in this fledgling segment — especially in its home market and China. Last week, Nissan dropped a sledgehammer-light hint that its concept vehicles have a habit of turning into production vehicles, with the 300-mile Ariya being only the latest such vehicle.

It isn’t known exactly when U.S. customers can get their hands on Ariya, but when it does arrive, expect a next-generation version of Nissans’ ProPilot hands-free driving system, as well as available twin-motor all-wheel drive. Globally, Nissan says it will release a dozen new models in the next 18 months, with eight EVs in the offing by 2024.

[Image: Nissan]

Steph Willems
Steph Willems

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  • Jeff S Jeff S on Jun 29, 2020

    Cost cut their way to oblivion.

  • SCE to AUX SCE to AUX on Jun 30, 2020

    "its concept vehicles have a habit of turning into production vehicles" Well, the IDx didn't. They even raced the thing and it never made it to production. Oh, well. A decade on, and Nissan's EV lead is gone, with little more than a warmed-over version of its 2011 Leaf being all they have to offer. This Ariya concept looks promising, but it will be doing battle against many other mfrs for the #2 position in the EV market.

  • EBFlex Sorry BP. They aren’t any gaps
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1.Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
  • Carson D I rode my bike past a BMW iX M60 as it was being loaded with beach stuff the other day. It sounded like it was idling quite loudly, but it is an EV. I was surprised by the noise, because I thought it was a Fisker Ocean as I rode up to it, and I know that they're EVs. Has anyone here driven an iX M60? Is it normal for them to sound like real automobile while their owners are running the A/C in a parking space?
  • Carson D Cadillac has been dead for 40 years. Just make Cadillac the top trim level on the GMC Yukon and call it a day.
  • 3SpeedAutomatic I'd like to see a sedan:[list][*]boxy in shape, avoid the windshield at a 65º angle BS[/*][*]tall greenhouse, plenty of headroom to sit straight up in the back seat[/*][*]V8, true dual exhaust, sans turbo, gobs of torque[/*][*]rear wheel drive, fully independent suspension, accommodate a stretched wheel base (livery service would go nuts)[/*][*]distinctive, tasteful colors (black, navy blue, claret, etc.)[/*][*]more substance, less flash on dashboard[/*][*]limited 5 yr run, get it while you can before the EPA shuts you down[/*][/list]
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