Incentivised From the Start: Hyundai Sonata Hybrid Aims to Persuade

Steph Willems
by Steph Willems

In the midsize sedan war, the Hyundai Sonata is like Japanese forces in the Pacific — slowly losing ground as powerful enemies amass an ever larger share of the territory. When faced with the name recognition and brand appeal of the Toyota Camry and Honda Accord, maintaining your position means throwing everything you have into the fight.

Into that battle came the radically restyled 2020 Hyundai Sonata, joined imminently by the Sonata Hybrid — a sedan that gets up to 52 mpg on the combined cycle. Hyundai has apparently decided that money talks, and that the new hybrid will ride into battle waving cash at local townfolk.

According to dealer bulletins seen by CarsDirect, the Sonata Hybrid will appear at dealers within days with up to $4,000 in discounts for lessees and tempting low-interest financing. Styling and sky-high fuel economy will only get a car noticed up to a point, after all — especially in the shrinking midsize sedan segment, which, to be fair, isn’t showering any player with excessive love.

The publication notes the introductory lease for a Sonata Hybrid Blue in Southern California — $249 for 36 months with $2,699 down — carries a monthly cost that’s $21 less than that of a Toyota Prius Eco. Spring for a top-end Limited trim (which is actually less efficient, at 47 mpg combined), and the lease incentive rises from $3k to $3,750 (or $4,000, if customers opt for a 39-month term). It’s worth noting that even the lowliest Sonata Hybrid carries double the lease incentives as any gasoline-only Sonata.

If buying is your bag, expect to choose between a $1,000 rebate or 1.9 percent APR for 60 months, with the lower rate appearing to be the better deal.

The current offer runs out at the end of June.

[Images: Hyundai]

Steph Willems
Steph Willems

More by Steph Willems

Join the conversation
2 of 8 comments
  • Bd2 Bd2 on Jun 14, 2020

    Needless to say, Hyundai and Kia will sell a lot more of the hybrid Santa Fe and Sorento.

  • Todd Kranz Todd Kranz on Mar 30, 2024

    Motors are going from a rod bearing disease. Oil don't matter in these cars.

  • Canam23 I believe the Chinese are entirely capable of building good cars, BYD has shown that they are very forward thinking and their battery technology is very good, BUT, I won't buy one because I don't believe in close to slave labor conditions, their animosity to the west, the lack of safety conditions for their workers and also the tremendous amount of pollution their factories produce. It's not an equal playing field and when I buy a car I want it made with as little pollution as possible in decent working conditions and paying a livable wage. I find it curious that people are taking swipes at the UAW in this thread because you can clearly see what horrific labor conditions exist in China, no union to protect them. I also don't own an iphone, I prefer my phones made where there aren't nets around to catch possible suicide jumpers. I am currently living in France, Citroen makes their top model in China, but you see very few. BYD has yet to make an impression here and the French government has recently imposed huge tariffs on Chinese autos. Currently the ones I see the most are the new MG's, mostly electric cars that remind me of early Korean cars, but they are progressing. In fact, the French buy very little Chinese goods, they are very protective of their industries.
  • Jerry Haan I have these same lights, and the light output, color, and coverage is amazing!Be aware, these lights interfere with AM and FM radio reception with the stereoreceiver I have in my garage. When the lights are on, I all the AM stations havelots of static, and there are only a couple of FM stations that are clear. When Iturn the lights off, all the radio stations work fine. I have tried magnetic cores on the power cords of the lights, that did not makeany change. The next thing I am going to try is mounting an antenna in my atticto get them away from the lights. I contacted the company for support, they never responded.
  • Lou_BC Are Hot Wheels cars made in China?
  • DS No for 2 reasons. 1-Every new car pipelines data back to the manufacturer; I don't like it with domestic, Japanese and Euro companies and won't put up with it going to Chinese companies that are part financed by their government. 2-People have already mentioned Vinfast, but there's also the case of Hyundai. Their cars were absolutely miserable for years before they learned enough about the US market
  • Theflyersfan Well, if you're on a Samsung phone, (noticing all of the shipping boxes are half Vietnamese), you're using a Vietnam-built phone. Apple? Most of ours in the warehouse say China, but they are trying to spread out to other countries because putting all eggs in the Chinese basket right now is not wise. I'm asking Apple users here (the point of above) - if you're OK using an expensive iPhone, where is your Made in China line in the sand? Can't stress this enough - not being confrontational. I am curious, that's all. Is it because Apple is California-based that manufacturing location doesn't matter, vs a company in a Beijing skyscraper? We have all weekend to hopefully have a civil discussion about how much is too much when it comes to supporting companies being HQ-ed in adversarial countries. I, for one, can't pull the trigger on a Chinese car. All kinds of reasons - political, human rights, war mongering and land grabbing - my morality is ruling my decisions with them.