Locked-down State Opens up Online Auto Sales, Nudging Industry in Direction of Recovery

Steph Willems
by Steph Willems

Don’t expect the Present Year to come close to the sales tallies racked up in 2018 or the year before. No analyst foresees such a scenario; globally, LMC sees auto production taking a 20-percent haircut in 2020.

But the return to normality is underway in the U.S., aided by the federal government’s reopening plan (a set of guidelines to be acted on by individual states), but especially by the realization of governors that car buyers need some way to bring a vehicle home. Michigan, via an executive order, greenlit online sales on April 9th. Now it’s Pennsylvania’s turn.

Under Gov. Tom Wolf’s pandemic-prompted lockdown orders, no form of auto sales went forward over the past month. Dealerships did not appear on the state’s list of essential businesses (excluding the service bay), prompting many new car buyers to flee across the state line. Any direction would do.

New York, New Jersey, and Delaware all allowed online purchasing. Ohio and West Virginia saw no ban of any kind on auto purchases.

On Monday, Wolf relented. Via Senate Bill 841, Pennsylvania will allow “limited car sales and leasing operations through online sales,” though in-person sales and leasing will remain off the table. The hangup was that Pennsylvania law required in-person notarization of the buyer’s signature.

It’s a positive step for the hurting auto industry, as Philadelphia and Pittsburgh rank No. 5 and No. 20 on the list of largest U.S. new vehicle markets.

“Some of them involved in collisions, they really didn’t have the ability to wait a month or six weeks to get a car and it was really creating hardship for many,” one dealer told Pittsburgh Action News 4.

As we told you last week, the decline in U.S. auto sales has stabilized, with the cratering caused by coronavirus lockdown orders not proving as extreme as analysts at J.D. Power expected. Some markets proved resilient, among them Dallas, Phoenix, and Minneapolis, while other large (and hard-hit) areas, like New York City and Detroit, saw their sales fall to zero.

[Image: Jeff Bukowski/Shutterstock]

Steph Willems
Steph Willems

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  • ToolGuy ToolGuy on Apr 21, 2020

    "Resilient" is the new byword. (Closely followed by "flexible".) With all the uncertainty floating around, this might not be the best time to set yourself up with a recurring regular 'reverse' annuity (aka "car payment").

  • Jeff S Jeff S on Apr 23, 2020

    This is good if know exactly what vehicle you want to buy but I would not buy any vehicle that I have not at least had a test drive of a like model. If I had test driven a particular model then I would use this method of buying but I would want to do comparison shopping between dealers and since I am a Costco member have Costco give me a price as well.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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