Imagine If Monthly Sales Reporting Was Still a Thing…

imagine if monthly sales reporting was still a thing 8230

The growing movement to ditch monthly sales reporting in favor of quarterly updates will blur the impact of this month’s coronavirus-related shelter-in-place orders.

Many automakers, the Detroit Three most notably, left monthly sales reports in the dust long ago, meaning the March decline will have to mingle with the business-as-usual months that preceded it. Right now, it’s left to analysts to tell us the damage.

One has a good idea of what happened this month.

Via The Detroit News, J.D. Power’s vice president of automotive data and analytics consulting, Tyson Jominy, dished on the unexpected March doldrums.

Pre-virus forecasts mean nothing now; the current tally of U.S. auto sales (in March) is 19 percent lower than initially presumed, J.D. Power claims. By the end of the month, monthly volume could be down 32 to 40 percent compared to those earlier predictions.

Keep in mind that at the beginning of the month, New York City’s mayor was encouraging people to live their lives and mingle with crowds. It was a different world. Whistling past the graveyard was a popular pastime north and south of the border, at all levels of government.

Some markets haven’t seen a huge impact from coronavirus… yet. However, the country’s largest markets are rapidly clamping down, restricting public movement and severely stemming the flow of customers into dealerships. Jominy estimates an 80-percent drop in Detroit sales in the coming weeks. San Francisco, another coronavirus hot spot that clamped down early, saw sales fall 86 percent last weekend.

“It’s pretty clear that stay-at-home orders are the determining factor,” Jominy said. “Even in Detroit that has an unusually high lease rate due to home-town automakers. We expect Detroit to have similar levels of decline to other areas in the near future.”

Patterning its estimates after China’s coronavirus response, J.D. Power sees the U.S. shedding 1.8 to 2.8 million sales between March and June. Annual sales are projected at 13.3 million to 14.8 million — in line with the most recent estimates coming from other analysts.

[Image: Fiat Chrysler Automobiles]

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  • EBFlex EBFlex on Mar 26, 2020

    Ford certainly lost a sale. A good friend of mine wanted to grossly overpay for a rather stripped down F-150. Advertised price was $41K. Without incentives, that pile of garbage stickered at $54K. He was intrigued by the 84 month of no interest financing. Ford told him if he wanted the 84 month financing he would have to pay sticker. Naturally I want better for my friend and showed him a Ram that has much more content and features for less money but his wife said no (women I tell ya). Thankfully because Ford is greedy he walked away from the sale.

    • See 3 previous
    • Art Vandelay Art Vandelay on Mar 27, 2020

      @EBFlex Funny thing, I went and looked at a King Ranch 2 days ago for the same reason. Either you are full of it (likely) or that particular dealer was full of it because that definitely was not the case. I am considering dumping my truck and my wife's time bomb Hyundai for it as she prefers to drive the truck anyway.

  • Hans007 Hans007 on Mar 28, 2020

    yup car sales will be horrilbe

  • Sgeffe Bronco looks with JLR “reliability!”What’s not to like?!
  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.
  • FreedMike It's not that consumers wouldn't want this tech in theory - I think they would. Honestly, the idea of a car that can take over the truly tedious driving stuff that drives me bonkers - like sitting in traffic - appeals to me. But there's no way I'd put my property and my life in the hands of tech that's clearly not ready for prime time, and neither would the majority of other drivers. If they want this tech to sell, they need to get it right.
  • TitaniumZ Of course they are starting to "sour" on the idea. That's what happens when cars start to drive better than people. Humanpilots mostly suck and make bad decisions.