Prepare for EVs, Cadillac Tells Dealers Ahead of Crossover Debut

Steph Willems
by Steph Willems
prepare for evs cadillac tells dealers ahead of crossover debut

A Cadillac crossover that heralds a slew of other electric models will make its public debut in April, Cadillac executives told dealers on Monday. The meet-up, reported by Automotive News, comes as General Motors readies a surge of EVs over the next few years. Cadillac will play a major role in that product transition.

Per that same meeting, Cadillac’s dealer council has created a subcommittee made up of dealers and brand execs to help smooth the entry of gas-free product.

It seems inevitable that the unnamed Cadillac EV — a midsize crossover riding atop a dedicated electric platform — will show its face at the New York auto show, which opens its doors to the public on April 10th. The brand first revealed the upcoming vehicle via images shown at last year’s Detroit show.

With Cadillac spearheading GM’s EV ramp-up, dealers need to prepare. The subcommittee of three dealers and three execs will “study what electric vehicles are going to do to our operations now because they are coming quicker rather than later,” said dealer council chairman David Butler.

In December, GM’s electrification boss said the first Caddy EV would reach customers in a little over a year, pointing to a Q1 2021 on-sale date. More will follow, as GM expects to field 20 fully electric models by 2023, with Cadillac playing a large role. Still, the brand has only just filled the wide gaps in its conventional lineup with models like the XT4 and XT6.

The two crops will each require nurturing, Cadillac President Steve Carlisle told AN.

“The big-picture message [to dealers] is let’s embrace the opportunity with the current portfolio,” Carlisle said. “We enter this decade as an internal combustion engine brand. We want to position ourselves to exit as a battery-electric brand, so we have to manage both at the same time.”

How exactly Cadillac plans to do that remains unsaid, but when it comes to electric vehicles, knowledge is key. Information relating to charging solutions and the specific features of the looming crossover model will need to be hammered into dealers so that customers will feel at ease. For the vast majority of buyers, this will be their first EV. Mystery may be enticing on screen, but certainly doesn’t belong in a dealership.

There’s also a pressing need for Cadillac shops to install potent recharging points.

[Image: General Motors]

Steph Willems
Steph Willems

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  • Buickman Buickman on Feb 18, 2020

    they will be no me successful than the last 12 intros. GM Marketing sucks. BK2025.

  • Jeff S Jeff S on Feb 19, 2020

    Cadillac could always strike a deal with Black & Decker and make a premium brand of electric lawnmowers which they could call Cadicut.

  • ToolGuy "Mr. President, no government agency, no think tank, and no polling firm knows more about the automobile customer than us. We talk to customers every day. As retail automotive dealerships, we are agnostic as to what we sell. Our business is to provide customers with vehicles that meet the needs of their budgets and lifestyles.”• How many lies can you fit into one paragraph?
  • Spamvw Three on the tree, even Generation X would have a hard time stealing one of those.
  • ToolGuy This trend of cyan wheels needs to end NOW.
  • Kwik_Shift Interesting nugget(s) of EV follies.
  • SaulTigh I've said it before and I'll say it again...if you really cared about the environment you'd be encouraging everyone to drive a standard hybrid. Mature and reliable technology that uses less resources yet can still be conveniently driven cross country and use existing infrastructure.These young people have no concept of how far we've come. Cars were dirty, stinking things when I was a kid. They've never been cleaner. You hardly ever see a car smoking out the tail pipe or smell it running rich these days, even the most clapped out 20 year old POS. Hybrids are even cleaner.