By on February 18, 2020

A Cadillac crossover that heralds a slew of other electric models will make its public debut in April, Cadillac executives told dealers on Monday. The meet-up, reported by Automotive News, comes as General Motors readies a surge of EVs over the next few years. Cadillac will play a major role in that product transition.

Per that same meeting, Cadillac’s dealer council has created a subcommittee made up of dealers and brand execs to help smooth the entry of gas-free product.

It seems inevitable that the unnamed Cadillac EV — a midsize crossover riding atop a dedicated electric platform — will show its face at the New York auto show, which opens its doors to the public on April 10th. The brand first revealed the upcoming vehicle via images shown at last year’s Detroit show.

With Cadillac spearheading GM’s EV ramp-up, dealers need to prepare. The subcommittee of three dealers and three execs will “study what electric vehicles are going to do to our operations now because they are coming quicker rather than later,” said dealer council chairman David Butler.

In December, GM’s electrification boss said the first Caddy EV would reach customers in a little over a year, pointing to a Q1 2021 on-sale date. More will follow, as GM expects to field 20 fully electric models by 2023, with Cadillac playing a large role. Still, the brand has only just filled the wide gaps in its conventional lineup with models like the XT4 and XT6.

The two crops will each require nurturing, Cadillac President Steve Carlisle told AN.

“The big-picture message [to dealers] is let’s embrace the opportunity with the current portfolio,” Carlisle said. “We enter this decade as an internal combustion engine brand. We want to position ourselves to exit as a battery-electric brand, so we have to manage both at the same time.”

How exactly Cadillac plans to do that remains unsaid, but when it comes to electric vehicles, knowledge is key. Information relating to charging solutions and the specific features of the looming crossover model will need to be hammered into dealers so that customers will feel at ease. For the vast majority of buyers, this will be their first EV. Mystery may be enticing on screen, but certainly doesn’t belong in a dealership.

There’s also a pressing need for Cadillac shops to install potent recharging points.

[Image: General Motors]

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39 Comments on “Prepare for EVs, Cadillac Tells Dealers Ahead of Crossover Debut...”


  • avatar
    roloboto

    Imagine spending your hard earned money on an EV Cadillac. Yikes.

  • avatar
    smartascii

    The only Cadillac that sells in any quantity is the Escalade. The chief complaint about their other models seems to be that they need MOAR V8!!! So obviously, their customers are very concerned about the environment, and this move will have the hoards banging down the dealership doors.

  • avatar

    If Cadillac can become the Cadillac of EVs, they might well re-establish the mojo they had long ago.

    To me, they have to out-Tesla Tesla. Morphing one of their coveted recent concept vehicles into a production EV could make it possible.

    • 0 avatar
      Art Vandelay

      It has been a really long time since Cadillac meant anything good. I am of the Cimarron generation so to me, the Cadillac of EV’s may as well be a Leaf with leather seats and OnStar. Even that was a long time ago.

      I suspect that the traditional EV, especially Tesla buyer sees no brand equity in Cadillac.

      The one thing they, and Lincoln could do is build an EV with those attributes (quiet ride, effortless torque, etc). But it will take generations of those cars to turn the marques image around.

      • 0 avatar
        JimZ

        isn’t it funny how a lot of (non-automotive) things are still called “The Cadillac of x” even though Cadillac hasn’t been the Cadillac of Cadillacs for decades?

        • 0 avatar
          Art Vandelay

          It’s like saying “Military Grade” People say “Oh, that means tough”. No, it means assembled by the lowest bidder as cheaply as possible, marked up by an exponential amount and abused by generations of Soldiers before you ever use it to the point it maybe sort of works.

  • avatar
    dont.fit.in.cars

    Into the decade ICE…out battery. Reminds me of corporate handing out the book “Who Moved my Cheese” Ten years to mange decline of a brand.

  • avatar

    GM – Dear, Dealers you will be receiving a whole new generation of EV’s in the coming years.

    Cadillac Dealer – Oh boy, just what we need is another slow selling EV like the ELR. We only sold 1500 them nationally. Hmmm, I wonder if it the time to make the switch to Lexus.

  • avatar
    ajla

    Not sure on the market potential, but anything that hastens the death of the current HT2000 is good.

  • avatar
    SuperCarEnthusiast

    Current market share for EVs(hybrids, PHEVs and all BEVs) is 1.8%! Take away all government purchased EVs and it falls to just 1.1%!

  • avatar
    cprescott

    What will the average Cadihack “supporter” do without a V-8 and rear wheel drive? These days these fools clamor for unremarkable dinosaur technology. I doubt the average Cadihack buyer could spell “EV”.

  • avatar
    Mnemic

    Their first EV should have been the Elmiraj with about 1250hp. THAT would get people to notice, but no, they’ll come out with some forgettable CUV that won’t sell.

  • avatar
    ToolGuy

    “We enter this decade as an internal combustion engine brand. We want to position ourselves to exit as a battery-electric brand, so we have to manage both at the same time.”

    I suppose the corded-electric vehicle is never going to achieve widespread adoption.

  • avatar
    Lokki

    The fundamental question remains, whether an EV or an ICE:

    Why buy a Cadillac?

    Being blunt, a lot of the reason people buy particular luxury cars is the impression buyers think they exude.
    I can point out the perceived market differentiators for most major brands in the luxury car field:

    Lexus denotes quiet quality
    Mercedes means you’re successful
    BMW and Audi say you’re a bit sporty
    Jaguar and Rover suggest you’re old-school
    Lincoln (now) hints at conservative minded success
    Porsche says you’re more than a little successful
    But what does Cadillac say about you?

    And… how will going to EV’s change that perception?

    • 0 avatar

      Exactly my view from the Expensive Three Counties around NYC…..the ONLY Cadillac I see is the Escalade, and then, only the most recent model. Once the lease is up, away it goes. Other Cadillacs ? Next to zero. I may have seen a CT6 in the wild last month. Meanwhile, Audi (cool kids drive Audi) is every fourth car, Benz is all over, BMW is boring there are so many, and if you want to beat parking lot parity, Maserati, or in some areas, Bentley, will be the only way.

      Cadillac has a 3 year lease cohort, which is dying off, mostly older guys who came up when Cadillac was indeed the “Cadillac of cars”. My 86 yo FIL loves his XTS, but he is the typical owner of the new ones.

  • avatar

    they will be no me successful than the last 12 intros.

    GM Marketing sucks.

    BK2025.

  • avatar
    Jeff S

    Cadillac could always strike a deal with Black & Decker and make a premium brand of electric lawnmowers which they could call Cadicut.

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