By on December 4, 2019

Not in the way Genesis would have liked, however. While the fledgling Genesis brand’s first utility vehicle isn’t expected to debut until early in the new year, a pair of images posted to Instagram gives us a pretty good impression of what to expect.

That said, the brand’s 2017 GV80 concept vehicle (seen above) took us a good part of the way there. Clearly, Genesis’ designers didn’t stray too far from the camp.

Instagram user allcarnews posted the fuzzy images depicting a midsize crossover with a distinctively Genesis-like design. It appears the photos were taken inside the confines of a corporate facility.


View this post on Instagram


A post shared by A L L C A R N E W S (@allcarnews) on

The grille retains the overall shape of the concept’s, but leaves the glitzy diagonal crossbars aside in favor of a uniform look and the creation of a lower air opening. Headlights are now much larger, with an LED light strip bisecting the array in a manner seen on the updated G90 sedan. Those earlier stacked strips screamed “concept car!” Flanking the lower air opening are a pair of side vents with greater depth and definition.

From what we can see, the radically revamped 2020 Sonata’s taillights provided some inspiration for the GV80s’ lamp designers. Slight bulges over the fenders are another carryover from the concept, as is the upward-sweeping window line aft of the rear doors. What isn’t carried over from the concept’s flanks is that deep (and pointless) lower-body gouge.

While the appearance of yet another premium crossover might not stir your soul quite as much as its creators would like, the GV80 is nonetheless a vastly important product for Genesis. Still in its toddler phase, the Hyundai-born brand is finishing up its dealer separation from Parent Co., readying a new series of products to flesh out its lineup. On the eve of 2020, a mainstream brand without a utility vehicle, let alone several of them, is nearly unthinkable. Genesis needs the GV80 (and eventual GV70) to boost volume and profits that can’t be cultivated by its current lineup of three sedans.

In creating such a product, Genesis has to walk a fine line. Too racy and out there, and the brand risks turning off consumers who might be swayed by Genesis’ traditionally elegant looks and sort-of value pricing. Too anonymous, and the brand risks being overlooked by buyers in a crowded segment — buyers who don’t have much time even for established brands like Infiniti.

Despite its complete lack of utility vehicles, Genesis just recorded its second-best sales month, with November volume topping 2,100 vehicles in the United States. Year-over-year sales of all three Genesis products rose significantly last month — a statistic that loses its punch when you consider the G70 was only just coming online this time last year. Meanwhile, the brand had sold down its MY2018 stock in preparation for a launch of its still-growing dealer network with only 2019 models on hand.

Having been afforded this less-than-ideal sneak peak, buyers will be able to see the thing up close and personal in short order. The GV80’s on-sale date arrives next summer.

[Image: Genesis Motors]

Get the latest TTAC e-Newsletter!

19 Comments on “Something Crucial This Way Comes: The Actual Genesis GV80 Breaks Cover...”

  • avatar

    The idea of vehicle paparazzi makes me laugh, especially for a rank & file upmarket on-road crossover.

  • avatar

    I thought, this is Cadillac. Not sold on the front end. Their cars look better

  • avatar

    I’m more interested in the G70 based iteration (GV70) to see what it amounts to.

  • avatar

    so they swiped the 2013-2018 Cherokee’s styling on the Venue and Kona, and now they’re swiping Cadillac’s grille?

    • 0 avatar

      That’s a tired line of argument.

      First off, it was Citroen that was doing the split level headlights before Jeep and Hyundai had also done it on a concept prior to the Cherokee.

      Plus, the Cherokee was just a horrendous example of that.

      Note you haven’t said anything about Chevy (Trailblazer, Blazer), Skoda and all the others that have hopped on the bandwagon (the Chevys split design looking a lot like Hyundai’s).

      Now, the grille does have the same shape as Cadillac, but the pentagonal grille has also been used by Mazda and Acura.

      There only so many shapes out there.

      Hyundai was among the first to use the hexagonal shape and a rash of automakers followed suit.

      Genesis also used the hexagonal shape (slightly different shape from Hyundai), but guess they went to a pentagonal shape to further distinguish the 2 brands.

      And it’s not like all of Genesis’ new grilles are going to look similar to something else; the grille on the face-lifted G90, while being 5-sided has a distinct (and polarizing) shape.

  • avatar

    If you’re going to link to spy photos at least use a better source instead of copying off other publications that have posted the same crappy photos.

  • avatar

    The production version looks better than the concept, which was way too gaudy.

    This and one smaller CUV are what is needed to finally get the Genesis brand out of sales purgatory. I hope they are executed as well as the G70 and G80 sedans.

  • avatar

    I hope their compact crossover is FWD based for useful interior space. Don’t need another Ring Tuned Track Beast™.

    • 0 avatar

      I don’t think Genesis has any plans for anything to be FWD, I imagine the smaller crossover will be on the G70 platform. RWD=luxury to the Koreans still. I also think they’ll keep it soft, they understand that crossovers are not supposed to be performance oriented.

    • 0 avatar

      The GV70 is RWD as well.

      The only thing in Genesis’ current planned lineup that may be FWD-based is the smaller GV60, and that may end up being a dedicated BEV w/ electric motors powering both axles.

  • avatar

    Oh look, another box with wheels, how exciting!

  • avatar

    Is Genesis aware of the Yugo GV?
    Maybe enough time has passed by now, but anything with GV in the name will remind the automotive cognoscenti of a brand new car for $3990.
    This Genesis will have a sales tax of $3990.

  • avatar


  • avatar

    That squinty front end with its “luxe” grille is the best they could do? Sad.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Mike Beranek: Seems to me that no matter how much you spend, all wipers wear out within a couple of months. I’d...
  • Inside Looking Out: Slavuta, welcome back!
  • ToolGuy: After playing around with various options, I have become a wiper blade snob. I go to rockauto in the...
  • sgeffe: Especially the one where the poor father-to-be injures himself “south of the border” while attempting the...
  • Art Vandelay: Pile of S H I T

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber