Ford Bronco Pushes Up Out of the Ground Next Spring

Steph Willems
by Steph Willems

It’s been a long hibernation for the Bronco nameplate, but fans of Ford Motor Company’s midsize off-roader don’t have all that long to wait before laying their eyes on the resurrected model.

Ford has announced the public will get its first glimpse of the reborn Bronco next spring.

Much speculation surrounds the returning nameplate, though it’s generally believed that the Bronco will sport two-and four-door bodystyles, a removable roof and doors, and perhaps solid axles from the same supplier tapped by Jeep’s Wrangler. The body-on-frame vehicle might also sport a base, turbocharged four-cylinder powerplant, which isn’t surprising given its Ranger underpinnings.

Steph Willems
Steph Willems

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  • ToolGuy ToolGuy on Nov 01, 2019

    Have we established what the USP of this product is? Serious question.

    • See 3 previous
    • ToolGuy ToolGuy on Nov 01, 2019

      @PrincipalDan 'Jeep with a Ford badge' is certainly one possible USP. (Possibly not the best one. It might appeal to Ford fans. But for the rest of the buying population, if the Jeep can do everything the F-W-A-J-B can do, why not just stick with Jeep?) "Does everything have to have a USP?" It depends on how successful you want to be?

  • Richard Chen Richard Chen on Nov 01, 2019

    The Bronco seems to have taken a while to gestate. Or did they just start product development after pre-announcing its return?

  • Roloboto Roloboto on Nov 01, 2019

    Nobody is going to buy this silly vehicle. It'll be just another crossover blending into the crowd of all the other ones.

    • See 4 previous
    • Indi500fan Indi500fan on Nov 01, 2019

      @sgeffe Is the Bronco Sport a competitor to the TrailBlazer?

  • SuperCarEnthusiast SuperCarEnthusiast on Nov 02, 2019

    Hopefully, dealer price will be at MSRP and not a giant MAP like they do for “hot” vehicles like when the F150 Raptor first came into dealerships with a MAP around $25K!

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